Pengaruh Habit dan Performance Expectancy terhadap Purchase Intention
Abstract
Habit or consumer habit nowadays is to check Whatsapp apps in a short period of time, whereas it caused individual to be influenced after seeing uploaded content, with no exception for sales ads content. The purpose of this study was to conduct empirical testing of the influence of habit and performance expectations on purchase intention. This study uses a structural equation model (SEM) to test the hypotheses of 278 respondents according to the research criteria. The results shown that habit and performance expectancy were positively related to purchase intention.
References
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[11] Permana, H. I. (2021). PENGARUH FITUR YANG BERKAITAN PADA IKLAN DI MEDIA SOSIAL
PADA NIAT PEMBELIAN (Doctoral dissertation, Universitas Gadjah Mada).
[12] Yeh, J. Y., Liao, S. C., Wang, Y. T., & Chen, Y. J. (2019, November). Understanding consumer purchase intention in a blockchain technology for food traceability and transparency context. In 2019 IEEE Social Implications of Technology (SIT) and Information Management (SITIM) (pp. 1-6). IEEE.
purchase intention. International Journal of Information Management, 42, 65-77.
[2] Annisa, R., Setiawati, L., & Senalasari, W. (2021, September). ANALISIS NIAT BELI
KONSUMEN TERHADAP BERBELANJA OMNICHANNEL PADA INDUSTRI FOOD AND BEVERAGES. In Prosiding Industrial Research Workshop and National Seminar (Vol. 12, pp. 1035-1041).
[3] APJII (Asosiasi Penyedia Jasa Internet Indonesia). (2022). Profil Internet Indonesia 2022. APJII.Jakarta.
[4] BPS (Badan Pusat Statistik). (2021). Buku Pedoman Pencacah dan Pengawas Survei E-commerce
2020. BPS.Jakarta.
[5] Dinda, F. T., & Zuliestiana, A. (2021). Analisa Pengaruh Fitur Iklan Social Media Pada Podcast
Terhadap Purchase Intention Shopee. eProceedings of Management, 8(3).
[6] Imanuddin, A., & Zuliestiana, D. A. (2019). Analisa Pengaruh Fitur Iklan Social Media Youtube Terhadap Purchase Intention Traveloka. eProceedings of Management, 6(2).
[7] Islami, M. N. (2021). Pengaruh Fitur-Fitur Pemasaran Media Sosial pada Niat Beli
Konsumen (Doctoral dissertation, Universitas Gadjah Mada).
[8] Ispriandina, A., & Sutisna, M. (2019, August). Faktor-faktor penerimaan teknologi yang
memengaruhi intensi kontinuitas penggunaan mobile wallet di Kota Bandung. In Prosiding Industrial Research Workshop and National Seminar (Vol. 10, No. 1, pp. 1046-1055).
[9] Khofsoh, S. Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Motivasi Hedonis, Kebiasaan, Promosi Penjualan, terhadap Niat Menggunakan dan Perilaku Konsumen dalam Menggunakan Dompet Digital (Studi Kasus pada Pengguna di Jabodetabek) (Bachelor's thesis, Fakultas Ekonomi dan Bisnis uin jakarta).
[10] Mardikantoro, A. A., & Dewi, C. K. (2020). Pengaruh Fitur Iklan Di Sosial Media Instagram Terhadap Purchase Intention Konsumen Di Kota Bandung. eProceedings of Management, 7(1).
[11] Permana, H. I. (2021). PENGARUH FITUR YANG BERKAITAN PADA IKLAN DI MEDIA SOSIAL
PADA NIAT PEMBELIAN (Doctoral dissertation, Universitas Gadjah Mada).
[12] Yeh, J. Y., Liao, S. C., Wang, Y. T., & Chen, Y. J. (2019, November). Understanding consumer purchase intention in a blockchain technology for food traceability and transparency context. In 2019 IEEE Social Implications of Technology (SIT) and Information Management (SITIM) (pp. 1-6). IEEE.
Published
2023-05-20
How to Cite
Tri Adhi Santoso, & Almadana, A. V. (2023). Pengaruh Habit dan Performance Expectancy terhadap Purchase Intention. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 16(1), 28-33. https://doi.org/10.51903/e-bisnis.v16i1.1064
Section
Articles
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