E-Commerce: Perkembangan, Tren, dan Peraturan Perundang-Undangan
Abstract
With more people choosing to online shop, e-commerce has become an important part of modern life. This study aims to understand the development of e-commerce and the latest trends, as well as the laws and regulations related to e-commerce business in Indonesia. This study uses a literature study approach by collecting information from various sources such as journals, articles, and books related to this topic. The study results show that e-commerce has experienced rapid development in recent years, with more consumers turning to online shopping and businesses adopting e-commerce business models. Some of the latest trends include the increased use of artificial intelligence (AI) and machine learning, the use of chatbots and virtual assistants, and increased delivery and logistics. However, e-commerce businesses are also faced with a number of challenges and risks, such as online fraud, poor product quality, late delivery, counterfeit brands, and unfair competition.
References
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Almustaqim, A., & Toscany, A. N. (2022). Perancangan Sistem Chatbot Sebagai Virtual Assistant Pada Pt. Everbright Jambi. Skanika, 5(2), 228–239. https://doi.org/10.36080/skanika.v5i2.2953
Alsaadi, E. (2020). Building and Developing E-commerce Website. International Journal of Science and Research (IJSR), 3, 1419–1425.
Alwendi. (2020). Penerapan E-Commerce Dalam Meningkatkan. Jurnal Manajemen Bisnis, 17(3), 317–325. http://journal.undiknas.ac.id/index.php/magister-manajemen/
Andonov, A., Dimitrov, G. P., & Totev, V. (2021). Impact of E-commerce on Business Performance. TEM Journal, 10(4), 1558–1564. https://doi.org/10.18421/TEM104-09
Attar, R. W., Almusharraf, A., Alfawaz, A., & Hajli, N. (2022). New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review. Sustainability (Switzerland), 14(23). https://doi.org/10.3390/su142316024
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Bahartyan, E., Bahtiar, N., & Waspada, I. (2015). INTEGRASI CHATBOT BERBASIS AIML PADA WEBSITE E-COMMERCE SEBAGAI VIRTUAL ASSISTANT DALAM PENCARIAN DAN PEMESANAN PRODUK (STUDI KASUS TOKO BUKU ONLINE EDU4INDO.COM). JURNAL MASYARAKAT INFORMATIKA, 5(10), 34–43. https://doi.org/10.14710/jmasif.5.10.8451
Bawack, R. E., Wamba, S. F., Carillo, K. D. A., & Akter, S. (2022). Artificial intelligence in E-Commerce: a bibliometric study and literature review. Electronic Markets, 32(1), 297–338. https://doi.org/10.1007/s12525-022-00537-z
Budiarti, M. A. (2021). E-commerce for the Development of Small Medium Enterprises. International Journal of Research and Applied Technology, 1(2), 13–17. https://doi.org/10.34010/injuratech.v1i2.5906
Dianda, A., & Pandin, M. G. R. (2021). E-Commerce in Strengthening The Economy During The Covid-19 Pandemic: A Historical Review. Jurnal Ekonomi & Bisnis JAGADITHA, 8(2), 179–186. https://doi.org/10.22225/jj.8.2.2021.179-186
Fedorko, R., Kráľ, Š., & Fedorko, I. (2022). Artificial Intelligence and Machine Learning in the Context of E-commerce: A Literature Review (pp. 1067–1082). https://doi.org/10.1007/978-981-19-2130-8_82
Firmandani, W., Sya’bania, A. F., Abdani, F., & Madani, E. (2021). Analysis of Indonesian Consumer Online Shopping Behavior During the Covid-19 Pandemic: A Shopee Case Study. The International Journal of Business Review (The Jobs Review), 4(2), 191–202. https://doi.org/10.17509/tjr.v4i2.40524
Godara, D. (2022). E-COMMERCE TRENDS POST COVID-19. 8, 187–192.
Gu, S., Ślusarczyk, B., Hajizada, S., Kovalyova, I., & Sakhbieva, A. (2021). Impact of the covid-19 pandemic on online consumer purchasing behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2263–2281. https://doi.org/10.3390/jtaer16060125
Khan, A. G. (2016). Electronic Commerce: A Study on Benefits and Challenges in an Emerging Economy. Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc, 16(1).
Kusuma, N. R., & Diyana, A. F. (2021). Online Business Opportunities and Challenges During the Covid-19 Pandemic. Jurnal Riset Bisnis Dan Manajemen, 14(2), 86–91. https://doi.org/10.23969/jrbm.v14i2.4498
Lari, H. A., Vaishnava, K., & Manu K, S. (2022). Artifical Intelligence in E-commerce: Applications, Implications and Challenges. Asian Journal of Management, 13(3), 235–244. https://doi.org/10.52711/2321-5763.2022.00041
Lee, J. E., & Chen-Yu, J. (2017). Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect. 5. https://doi.org/10.1186/s40691-018-0128-2
Lilyana, F., Tahmat, T., & Rijayana, I. (2022). Development E-Commerce Web Site. Adpebi International Journal of Multidisciplinary Sciences, 1(1 SE-Articles), 196–205. https://doi.org/10.54099/aijms.v1i1.277
Muhajir, M. (2019). E-COMMERCE CONSUMER PROTECTION At TOKOPEDIA. Al-Amwal : Journal of Islamic Economic Law, 4(2), 124–137. https://doi.org/10.24256/alw.v4i2.1582
Nasr, M., & Farrag, M. (2017). Social Media and Mobile for Measurable Results in E-Commerce. American Journal of Computer Science and Information Engineering, 4, 43–51.
Nogoev, A., Mohseni, S., Yazdanifard, A. P. D. R., Samadi, B., & Menon, M. (2011). The Evolution and Development of E-Commerce Market and E-Cash. https://doi.org/10.1115/1.859858.paper35
Oleárová, M., Bačík, R., & Fedorko, R. (2021). Overview of current trends in mobile commerce: global perspectives. Marketing Science & Inspirations, 16, 2–9. https://doi.org/10.46286/msi.2021.16.4.1
Rajab, M. (2021). Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing (Marketing Management Literature Review). Dinasti International Journal of Economics, Finance & Accounting, 2(4), 443–455. https://doi.org/10.38035/dijefa.v2i4.1432
Salehi, F., Abdollahbeigi, B., Langroudi, A. C., & Salehi, F. (2012). The Impact of Website Information Convenience on E-commerce Success of Companies. Procedia - Social and Behavioral Sciences, 57, 381–387. https://doi.org/10.1016/j.sbspro.2012.09.1201
Santos, V. F. dos, Sabino, L. R., Morais, G. M., & Goncalves, C. A. (2017). E-Commerce: A Short History Follow-up on Possible Trends. International Journal of Business Administration, 8(7), 130. https://doi.org/10.5430/ijba.v8n7p130
Santoso, V. A. (2021). Legal Protection on E-Commerce Transactions: Problems and Challenges in Global Business. Semarang State University Undergraduate Law and Society Review, 1(2), 101–112. https://doi.org/10.15294/lsr.v1i2.50552
Sathyadevi, R. (2016). E-Commerce - Challenges and Solutions Head i / c , Department of International Business , Sree Narayana Guru College. 447–448.
Shakariza, S., & Darmalim, E. (2021). A Study Comparison Between TikTok and Instagram: Impact of Ad Informativeness, Ad Credibility and Ad Entertainment to Purchase Intention with Attitude Towards …. … Journal of Qualitative Inquiry, 6(July), 6322–6334. https://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=13096591&AN=160450570&h=yhjkgwmtRZmsQ1osAI%2BZqgUMI8GIWbmrEyiLUnVH0JXx6jVTkgd3A0SAUqxgyun%2BVjWKegoC%2Fj%2Fu4l6sciI4rg%3D%3D&crl=c
Sheehan, D., Hardesty, D., Ziegler, A., & Chen, H. (2019). Consumer reactions to price discounts across online shopping experiences. Journal of Retailing and Consumer Services, 51, 129–138. https://doi.org/10.1016/j.jretconser.2019.06.001
Soegoto, E. S., Christiani, A., & Oktafiani, D. (2018). Development of E-Commerce Technology in World of Online Business. IOP Conference Series: Materials Science and Engineering, 407(1), 12031. https://doi.org/10.1088/1757-899X/407/1/012031
Song, X., Yang, S., Huang, Z., & Huang, T. (2019). The Application of Artificial Intelligence in Electronic Commerce. Journal of Physics: Conference Series, 1302(3). https://doi.org/10.1088/1742-6596/1302/3/032030
Syamruddin, Putranto, I., Saputra, J., & Rialmi, Z. (2021). A qualitative study of e-commerce growth during Corona virus disease (COVID-19) pandemic in Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, 3208–3216.
Tahalele, Y. K. S., Tanzil, M. Y., & Toreh, F. R. (2021). The Importance of E-Commerce on The Development of Micro , Small and Medium Enterprises ( MSMEs ) in The Rural Area During Covid-19. International Journal of Economics, Business and Accounting Research (IJEBAR), 2021(4), 34–43. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Weiyue, L. (2017). Promoting role of Electronic Commerce on Economic Growth. Archives of Business Research, 5(4), 146–155. https://doi.org/10.14738/abr.54.3085
Xia, L., & Lv, X. (2021). Problems and Countermeasures Existing in E-Commerce Enterprise Network Marketing under the Background of Big Data. Mathematical Problems in Engineering, 2021, 4786318. https://doi.org/10.1155/2021/4786318
Young, M., Soza-Parra, J., & Circella, G. (2022). The increase in online shopping during COVID-19: Who is responsible, will it last, and what does it mean for cities? Reg. Sci. Policy Pract., 14(S1), 162–178. https://doi.org/10.1111/rsp3.12514
Al-arsy, A. F., & Afian, A. (2022). Analysis of The Most Widely Used E-Wallet and E-Commerce Portals in Indonesia Based on The Pillars of Digital Economy. 2022, 28–37. https://doi.org/10.11594/nstp.2022.2605
Alam, M. (2020). Using E-Wallet for Business Process Development: Challenges and Prospects in Malaysia. 21(1), 1–9. http://journal.um-surabaya.ac.id/index.php/JKM/article/view/2203
Almustaqim, A., & Toscany, A. N. (2022). Perancangan Sistem Chatbot Sebagai Virtual Assistant Pada Pt. Everbright Jambi. Skanika, 5(2), 228–239. https://doi.org/10.36080/skanika.v5i2.2953
Alsaadi, E. (2020). Building and Developing E-commerce Website. International Journal of Science and Research (IJSR), 3, 1419–1425.
Alwendi. (2020). Penerapan E-Commerce Dalam Meningkatkan. Jurnal Manajemen Bisnis, 17(3), 317–325. http://journal.undiknas.ac.id/index.php/magister-manajemen/
Andonov, A., Dimitrov, G. P., & Totev, V. (2021). Impact of E-commerce on Business Performance. TEM Journal, 10(4), 1558–1564. https://doi.org/10.18421/TEM104-09
Attar, R. W., Almusharraf, A., Alfawaz, A., & Hajli, N. (2022). New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review. Sustainability (Switzerland), 14(23). https://doi.org/10.3390/su142316024
Aziz, D., Zunawanis, & Shahrulnizam. (2016). E-Commerce Challenges and Solutions.
Bahartyan, E., Bahtiar, N., & Waspada, I. (2015). INTEGRASI CHATBOT BERBASIS AIML PADA WEBSITE E-COMMERCE SEBAGAI VIRTUAL ASSISTANT DALAM PENCARIAN DAN PEMESANAN PRODUK (STUDI KASUS TOKO BUKU ONLINE EDU4INDO.COM). JURNAL MASYARAKAT INFORMATIKA, 5(10), 34–43. https://doi.org/10.14710/jmasif.5.10.8451
Bawack, R. E., Wamba, S. F., Carillo, K. D. A., & Akter, S. (2022). Artificial intelligence in E-Commerce: a bibliometric study and literature review. Electronic Markets, 32(1), 297–338. https://doi.org/10.1007/s12525-022-00537-z
Budiarti, M. A. (2021). E-commerce for the Development of Small Medium Enterprises. International Journal of Research and Applied Technology, 1(2), 13–17. https://doi.org/10.34010/injuratech.v1i2.5906
Dianda, A., & Pandin, M. G. R. (2021). E-Commerce in Strengthening The Economy During The Covid-19 Pandemic: A Historical Review. Jurnal Ekonomi & Bisnis JAGADITHA, 8(2), 179–186. https://doi.org/10.22225/jj.8.2.2021.179-186
Fedorko, R., Kráľ, Š., & Fedorko, I. (2022). Artificial Intelligence and Machine Learning in the Context of E-commerce: A Literature Review (pp. 1067–1082). https://doi.org/10.1007/978-981-19-2130-8_82
Firmandani, W., Sya’bania, A. F., Abdani, F., & Madani, E. (2021). Analysis of Indonesian Consumer Online Shopping Behavior During the Covid-19 Pandemic: A Shopee Case Study. The International Journal of Business Review (The Jobs Review), 4(2), 191–202. https://doi.org/10.17509/tjr.v4i2.40524
Godara, D. (2022). E-COMMERCE TRENDS POST COVID-19. 8, 187–192.
Gu, S., Ślusarczyk, B., Hajizada, S., Kovalyova, I., & Sakhbieva, A. (2021). Impact of the covid-19 pandemic on online consumer purchasing behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2263–2281. https://doi.org/10.3390/jtaer16060125
Khan, A. G. (2016). Electronic Commerce: A Study on Benefits and Challenges in an Emerging Economy. Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc, 16(1).
Kusuma, N. R., & Diyana, A. F. (2021). Online Business Opportunities and Challenges During the Covid-19 Pandemic. Jurnal Riset Bisnis Dan Manajemen, 14(2), 86–91. https://doi.org/10.23969/jrbm.v14i2.4498
Lari, H. A., Vaishnava, K., & Manu K, S. (2022). Artifical Intelligence in E-commerce: Applications, Implications and Challenges. Asian Journal of Management, 13(3), 235–244. https://doi.org/10.52711/2321-5763.2022.00041
Lee, J. E., & Chen-Yu, J. (2017). Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect. 5. https://doi.org/10.1186/s40691-018-0128-2
Lilyana, F., Tahmat, T., & Rijayana, I. (2022). Development E-Commerce Web Site. Adpebi International Journal of Multidisciplinary Sciences, 1(1 SE-Articles), 196–205. https://doi.org/10.54099/aijms.v1i1.277
Muhajir, M. (2019). E-COMMERCE CONSUMER PROTECTION At TOKOPEDIA. Al-Amwal : Journal of Islamic Economic Law, 4(2), 124–137. https://doi.org/10.24256/alw.v4i2.1582
Nasr, M., & Farrag, M. (2017). Social Media and Mobile for Measurable Results in E-Commerce. American Journal of Computer Science and Information Engineering, 4, 43–51.
Nogoev, A., Mohseni, S., Yazdanifard, A. P. D. R., Samadi, B., & Menon, M. (2011). The Evolution and Development of E-Commerce Market and E-Cash. https://doi.org/10.1115/1.859858.paper35
Oleárová, M., Bačík, R., & Fedorko, R. (2021). Overview of current trends in mobile commerce: global perspectives. Marketing Science & Inspirations, 16, 2–9. https://doi.org/10.46286/msi.2021.16.4.1
Rajab, M. (2021). Relationship of E-Commerce, Influencer Marketing and Social Media to Digital Marketing (Marketing Management Literature Review). Dinasti International Journal of Economics, Finance & Accounting, 2(4), 443–455. https://doi.org/10.38035/dijefa.v2i4.1432
Salehi, F., Abdollahbeigi, B., Langroudi, A. C., & Salehi, F. (2012). The Impact of Website Information Convenience on E-commerce Success of Companies. Procedia - Social and Behavioral Sciences, 57, 381–387. https://doi.org/10.1016/j.sbspro.2012.09.1201
Santos, V. F. dos, Sabino, L. R., Morais, G. M., & Goncalves, C. A. (2017). E-Commerce: A Short History Follow-up on Possible Trends. International Journal of Business Administration, 8(7), 130. https://doi.org/10.5430/ijba.v8n7p130
Santoso, V. A. (2021). Legal Protection on E-Commerce Transactions: Problems and Challenges in Global Business. Semarang State University Undergraduate Law and Society Review, 1(2), 101–112. https://doi.org/10.15294/lsr.v1i2.50552
Sathyadevi, R. (2016). E-Commerce - Challenges and Solutions Head i / c , Department of International Business , Sree Narayana Guru College. 447–448.
Shakariza, S., & Darmalim, E. (2021). A Study Comparison Between TikTok and Instagram: Impact of Ad Informativeness, Ad Credibility and Ad Entertainment to Purchase Intention with Attitude Towards …. … Journal of Qualitative Inquiry, 6(July), 6322–6334. https://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=13096591&AN=160450570&h=yhjkgwmtRZmsQ1osAI%2BZqgUMI8GIWbmrEyiLUnVH0JXx6jVTkgd3A0SAUqxgyun%2BVjWKegoC%2Fj%2Fu4l6sciI4rg%3D%3D&crl=c
Sheehan, D., Hardesty, D., Ziegler, A., & Chen, H. (2019). Consumer reactions to price discounts across online shopping experiences. Journal of Retailing and Consumer Services, 51, 129–138. https://doi.org/10.1016/j.jretconser.2019.06.001
Soegoto, E. S., Christiani, A., & Oktafiani, D. (2018). Development of E-Commerce Technology in World of Online Business. IOP Conference Series: Materials Science and Engineering, 407(1), 12031. https://doi.org/10.1088/1757-899X/407/1/012031
Song, X., Yang, S., Huang, Z., & Huang, T. (2019). The Application of Artificial Intelligence in Electronic Commerce. Journal of Physics: Conference Series, 1302(3). https://doi.org/10.1088/1742-6596/1302/3/032030
Syamruddin, Putranto, I., Saputra, J., & Rialmi, Z. (2021). A qualitative study of e-commerce growth during Corona virus disease (COVID-19) pandemic in Indonesia. Proceedings of the International Conference on Industrial Engineering and Operations Management, 3208–3216.
Tahalele, Y. K. S., Tanzil, M. Y., & Toreh, F. R. (2021). The Importance of E-Commerce on The Development of Micro , Small and Medium Enterprises ( MSMEs ) in The Rural Area During Covid-19. International Journal of Economics, Business and Accounting Research (IJEBAR), 2021(4), 34–43. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Weiyue, L. (2017). Promoting role of Electronic Commerce on Economic Growth. Archives of Business Research, 5(4), 146–155. https://doi.org/10.14738/abr.54.3085
Xia, L., & Lv, X. (2021). Problems and Countermeasures Existing in E-Commerce Enterprise Network Marketing under the Background of Big Data. Mathematical Problems in Engineering, 2021, 4786318. https://doi.org/10.1155/2021/4786318
Young, M., Soza-Parra, J., & Circella, G. (2022). The increase in online shopping during COVID-19: Who is responsible, will it last, and what does it mean for cities? Reg. Sci. Policy Pract., 14(S1), 162–178. https://doi.org/10.1111/rsp3.12514
Published
2023-05-22
How to Cite
Wijaya, O. (2023). E-Commerce: Perkembangan, Tren, dan Peraturan Perundang-Undangan . E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 16(1), 41-47. https://doi.org/10.51903/e-bisnis.v16i1.1083
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Articles
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