PENGARUH LABEL HALAL DAN KESADARAN HALAL TERHADAP MINAT PEMBELIAN KONSUMEN PADA PRODUK UMKM DI KOTA BIMA
DOI:
https://doi.org/10.51903/e-bisnis.v16i1.1185Keywords:
Halal Label, Halal Awareness, Purchase Intention, Product, MSMEAbstract
The meaning of halal is permissible, while haram is not permissible (prohibited) according to Islamic law. Having a halal certificate can give confidence to companies in using or printing halal labels on product packaging or company premises. This study aims to find out how the influence of the halal label and halal awareness has on the purchase intention MSME products in the Bima City. The type of research used in this study is a type of quantitative research with survey methods. Collecting data by distributing questionnaires with a Likert scale to 100 respondents. Data was processed by statistical analysis using SPSS 20.00. The results showed that the halal label had a positive and significant effect on the intention to purchase MSME products in the Bima City and halal awareness did not have a significant effect on the intention to purchase MSME products in the Bima City. The contribution of this research is hoped that MSME actors will immediately take care of halal certificates so that consumers' interest in buying increases and products can be marketed outside the region so that the wider community can get to know MSME products from Bima city.
References
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[21] Mariam, Aam and Nopianti Nila. 2022. Pengaruh Label Halal dan Harga Terhadap Minat Beli Konsumen pada Produk Kosmetik (Studi Kasus Siswa/Siswi Perhotelan SMK Negeri 1 Ciamis). Jurnal Kewarganegaraan.Vol. 6 (2).
[22] Hendradewi, S., Darsiah, A., Mustika, A., Habibie, F. H. (2020). Halal Awareness toward the Interest In Buying Foreign Food Product (A Case Study: Korean Instant Noodles Purchase by School Teenagers in Jakarta). International Journal of Advances in Social and Economic, 2(1): 1-5
[23] Juniwati and Listiawati Fitri. 2021. Ketika Konsumen Muslim Berminat Membeli Ulang MakananFaktor Apa yang Mempengaruhinya. Equator Journal of Management and Entrepreneurship. 9(4)
[24] Vizano, Nico Alexander, Khamaludin Khamaludin, and Mochammad Fahlevi. 2021. “The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia.” Journal of Asian Finance, Economics and Business 8(4):441–53. doi: 10.13106/jafeb.2021.vol8.no4.0441.
[25] Sugiyono. 2019. Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Bandung: Alfabeta.
[26] Aminuddin.2018.Pengaruh Labelisasi Halal Terhadap Minat Beli (Studi Pada Konsumen Pizza Hut Kota Medan) . Jurnal Riset Akuntansi Multiparadigma (JRAM). 5(2).
[27] Kusnandar, Suroso,I., and Prasodjo .2015. Pengaruh Citra Merek dan Kesadaran Label Halal Produk Kosmetik La Tulipe Terhadap Minat KonsumenUntuk Membeli Ulang Di Kota Banyuwangi. Artikel Ilmiah Mahasiswa.
[2] Rizki, Bagus. Harahap, Nurlaila and Ridwan. 2019. Analisis Pengaruh Kualitas Produk, Label Halal, Harga Jual Terhadap Keputusan Pembelian Konsumen Muslim (Studi Kasus Pada Cemilan Makanan Olahan UD. Rezeki Baru Kecamatan Medan Denai). KITABAH.3(2 )
[3] Izuddin Ahmad, 2018 “Pengaruh Label Halal, Kesadaran Halal, dan Bahan Makanan Terhadap Minat Beli Makanan Kuliner”. Jurnal Fakultas,Ekonomi Universitas Muhammadiyah Jember, 3(2)
[4] Cupian. Meilasari, Kinta and Noven, Annisa. 2023. Pengaruh Sertfikasi Halal, Kesadaran Halal dan Bahan Makanan Terhadap Minat Beli Produk Makanan Halal Studi Masyarakat Muslim di Kota Banjar. Jurnal Ilmiah Ekonomi Islam, 9(01)
[5] Setyaningsih, E. D., & Marwansyah, S. 2019. The Effect of Halal Certification and Halal Awareness through Interest in Decisions on Buying Halal Food Products. Journal of Islamic Economics, Finance and Banking, 3(1): 64-79.
[6] Anggraini, Inar, and Diah Setyawati Dewanti. 2020. “The Effect of Halal Foods Awareness on Purchase Decision with Religiosity as a Moderating Variable.” Journal of Economics Research and Social Sciences .4(1). doi: 10.18196/jerss.040116.
[7] Hoetoro, Arif. 2018. Ekonomi Mikro Islam: Pendekatan Integratif. Malang: UB Press.
[8] Alfian, Ian and Marpaung, Muslim. 2017. Analisis Pengaruh Label Halal, Brand Dan Harga Terhadap Keputusan Pembelian Di Kota Medan. At-Tawassuth, 2(1), 2017: 122-145
[9] Widyaningrum, Wahyu P. 2018. Pengaruh Label Halal, Kesadaran Halal, Iklan, dan Celebrity Endorser terhadap Minat Pembelian kosmetik melalui variabel Persepsi sebagai mediasi (Studi Pada Civitas Akademika Universitas Muhammadiyah Ponorogo). CAPITAL “Jurnal Ekonomi Dan Manajemen”. 2(2)
[10] Latiff, Z.A.A., Rezai, G., Mohamed, Z. and Ayob, M.A. 2015. Food Labels’ Impact Assessment on Consumer Purchasing Behavior in Malaysia. Journal of Food Products Marketing, 1(2015): 1-14.
[11] Nofianti, K. A., & Rofiqoh, S. N. I. 2019. Kesadaran dan Logo Halal: Apakah Menentukan Minat Beli? (Studi pada Praktisi Bisnis UMKM di GRESIK). Journal of Halal Product and Research, 2(1): 16-24.
[12] Mustika, A., & Achmadi, M. 2019. Teenagers Perception of Halal Food as an Option for Culinary Tourism. In 3rd International Seminar on Tourism (ISOT 2018), Atlantis Press.
[13] Syukur, M. & Nimsai, S. 2018. Factors influencing the purchase intention of halal packaged food in Thailand. International Journal Supply Chain Management, 7(4).
[14] Prastiwi, S.K. & Auliya, Z.F. 2016. Do halal awareness increasing repurchase intention?. Jurnal EBBANK. 7(2), 55-64.
[15] Ahmad, N. A., Abaidah, T. N. T., & Yahya, M. H. A. 2013. A study on halal food awareness among Muslim customers in Klang. A Study on Halal Food Awareness among Muslim Customers in Klang, 1073–1087
[16] Kotler, P and Amstrong, G. 2018. Perilaku Konsumen di Masa Bisnis Online. Terjemahan: Jusuf, D. I. Yogyakarta: Andi Offset.
[17] Agustine Ferdinand. 2016. Metode Penelitian Manajemen: Pedoman Penelitian untuk Skripsi, Tesis dan Disertasi Ilmu Manajemen, Undip.
[18] Husaini, Fauzan. 2016. The Consumption Behaviour of Muslim Students toward Halal Food in Yogyakarta; a SEM Approach. Global Review of Islamic Economics and Business, 3(2): 120-135.
[19] Mustika, A., Hendradewi, S., & Ratnaningtyas, H. 2021. Halal Label: Is It Important In Determining Buying Interest?. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 7(1): 1-10.
[20] Flamboyant, F., Praja, A.K.A., Ruswanti, E. 2017. Halal label, attention indgredients, relegeosity, cotrafactual thinking in purchase intention liang teh. International Journal of Innovative Research in Science, Engineering and Technology, Vol. (6): 4.
[21] Mariam, Aam and Nopianti Nila. 2022. Pengaruh Label Halal dan Harga Terhadap Minat Beli Konsumen pada Produk Kosmetik (Studi Kasus Siswa/Siswi Perhotelan SMK Negeri 1 Ciamis). Jurnal Kewarganegaraan.Vol. 6 (2).
[22] Hendradewi, S., Darsiah, A., Mustika, A., Habibie, F. H. (2020). Halal Awareness toward the Interest In Buying Foreign Food Product (A Case Study: Korean Instant Noodles Purchase by School Teenagers in Jakarta). International Journal of Advances in Social and Economic, 2(1): 1-5
[23] Juniwati and Listiawati Fitri. 2021. Ketika Konsumen Muslim Berminat Membeli Ulang MakananFaktor Apa yang Mempengaruhinya. Equator Journal of Management and Entrepreneurship. 9(4)
[24] Vizano, Nico Alexander, Khamaludin Khamaludin, and Mochammad Fahlevi. 2021. “The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia.” Journal of Asian Finance, Economics and Business 8(4):441–53. doi: 10.13106/jafeb.2021.vol8.no4.0441.
[25] Sugiyono. 2019. Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Bandung: Alfabeta.
[26] Aminuddin.2018.Pengaruh Labelisasi Halal Terhadap Minat Beli (Studi Pada Konsumen Pizza Hut Kota Medan) . Jurnal Riset Akuntansi Multiparadigma (JRAM). 5(2).
[27] Kusnandar, Suroso,I., and Prasodjo .2015. Pengaruh Citra Merek dan Kesadaran Label Halal Produk Kosmetik La Tulipe Terhadap Minat KonsumenUntuk Membeli Ulang Di Kota Banyuwangi. Artikel Ilmiah Mahasiswa.
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Published
2023-06-21
How to Cite
Sri Ernawati, & Iwan Koerniawan. (2023). PENGARUH LABEL HALAL DAN KESADARAN HALAL TERHADAP MINAT PEMBELIAN KONSUMEN PADA PRODUK UMKM DI KOTA BIMA. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 16(1), 207–215. https://doi.org/10.51903/e-bisnis.v16i1.1185
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