PENGARUH KUALITAS PRODUK, DISKON FLASH SALE DAN PERSEPSI RISIKO TERHADAP KEPUASAN PELANGGAN PRODUK THRIFT DI EVENT SOLO MARKETFEST
DOI:
https://doi.org/10.51903/e-bisnis.v17i2.2058Keywords:
product quality, flash sale discounts, risk perseption, consummer satisfactionAbstract
Thrifting is the activity of buying second hand products wichs is becoming a trend for teenagers, young people, and even older people. The aim of the research is to determine the influence of product quality, flash sale discounts and risk perception on customer satisfaction with thrift products at the Solo Marketfest event. The population is consumers who buy thrift products at the Solo Marketfest event. The sampling technique using accidental sampling obtained 75 respondents. The questionnaire was distributed with the help of a Google form which was distributed to all customers who purchased thrift products at the Solo Marketfest event, measured on a 1-5 Liker scale. The collected data was processed using Multiple Linear Regression. The research results show that partially product quality and flash sale discounts do not influence customer satisfaction with thrift products at the Solo Marketfest event, however perceived risk is proven to influence customer satisfaction with thrift products at the Solo Marketfest event.
References
Adam, A., Hendayana, Y., Sulistyowati, A., Info, A., Prouk, K., Produk, K., & Pelanggan, K. (2024). Indonesian Journal of Economics , Management , and Accounting Dampak Kualitas Produk dan Keberagaman Produk Terhadap Keputusan Pembelian Ulang Thrifting melalui Kepuasan Pelanggan Pada Toko Comporbed Bekasi. 1(7), 828–834.
Aprilia, A., Yantu, I., Juanna, A., & Asnawi, M. A. (2024). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Thrift Pada Meltik Store Di Kota Gorontalo. JAMBURA: Jurnal Ilmiah Manajemen Dan Bisnis, 06(03), 1547–1557.
Arief, M. Y., Wardana, E. P., & Fandiyanto, R. (2022). E-ISSN : 2964-898X P-ISSN : 2964-8750 Jurnal Mahasiswa Entrepreneur (JME) FEB UNARS. Jurnal Mahasiswa Entrepreneur (JME), 1(3), 631–646.
ASLI, P. (2018). Institut Agama Islam Negeri Padangsidimpuan. Etd.Iain-Padangsidimpuan.Ac.Id, 0634, 24022. http://etd.iain-padangsidimpuan.ac.id/id/eprint/2062
Bimantara, B. (2020). Pengaruh Kualitas Pelayanan Dan Persepsi Risiko Terhadap Kepuasan Pelanggan Dalam Menggunakan Jasa Ekspedisi J&T Express Samarinda. Jurnal Administrasi Bisnis Fisipol Unmul, 8(3), 258. https://doi.org/10.54144/jadbis.v8i3.3718
Evelina, T. Y., Kusumawati, A., Nimran, U., & Sunarti. (2020). The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction: Survey of E-commerce customers in indonesia. Business: Theory and Practice, 21(2), 613–622. https://doi.org/10.3846/btp.2020.12143
Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet Research, 27(4), 772–785. https://doi.org/10.1108/IntR-06-2016-0164
Ghilmansyah, R., Nursanti, S., & Utamidewi, W. (2022). Fenomena Thrifting sebagai Gaya Hidup Milenial Bogor. Jurnal Nomosleca, 8(1), 1–16. https://doi.org/10.26905/nomosleca.v8i1.6308
Haryoko, U. B., Delimah Pasaribu, V. L., & Ardiyansyah, A. (2020). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Firman Dekorasi (Wedding Organizer). Point, 2(1). https://doi.org/10.46918/point.v2i1.566
Herman, H., Kurniawan, H., Afrizal, S., & Jelita, R. (2023). Pengaruh Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen (Studi Kasus Pada Pakaian Bekas (Thrift) Di Kota Batam). Postgraduate Management Journal, 3(1), 21–28. https://doi.org/10.36352/pmj.v3i1.594
M. Anang Firmansyah. (2019). Buku Pemasaran Produk dan Merek. Buku Pemasaran Produk Dan Merek, August, 143–144.
Munawaroh, M., Simon, Z. Z., Akmal, E., Panjaitan, H. P., & Ginting, Y. M. (2023). The Influence of Store Atmosphere, Service Quality, Product Quality, and Price on Customer Satisfaction. Journal of Applied Business and Technology, 4(1), 39–54. https://doi.org/10.35145/jabt.v4i1.118
Nasution, A. E., & Ardila, D. (2024). Repurchase Decision: Online Customer Reviews and Flash Sales Mediated by E-Satisfaction at E-Commerce Shopee in Medan. The Current Issues & Research in Social Sciences, Education and Management (CIR-SSEM), 2(1), 48–62.
Nofrialdi, R., Bimas Saputra, E., & Saputra, F. (2023). Pengaruh Internet of Things: Analisis Efektivitas Kerja, Perilaku Individu dan Supply Chain. Jurnal Manajemen Dan Pemasaran Digital, 1(1), 1–13. https://doi.org/10.38035/jmpd.v1i1.17
Pandey, R. K., & Goutam, S. (n.d.). Effectiveness of Social Media Influencer Marketing on the Consumer Buying Intention: The Moderating Role of Materialism. https://doi.org/10.5281/zenodo.10608416
Raiyan, M., & Siregar, M. R. (2021). Pengaruh Persepsi Risiko, dan Kualitas Layanan Terhadap Kepuasan Pelanggan Melalui Variabel Kepercayaan pada Pengguna Jasa Angkutan Gojek Di Banda Aceh pada Pandemi Covid-19. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 6(1), 150–164. http: jim.unsyiah.ac.id/ekm
Razak, A. A., & Shamsudin, M. F. (2019). The influence of atmospheric experience on Theme Park Tourist’s satisfaction and loyalty in Malaysia. International Journal of Innovation, Creativity and Change, 6(9), 10–20.
Rut Winasis, C. L., & Sabar, M. (2024). The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products). International Journal of Multidisciplinary Research and Analysis, 07(01), 333–341. https://doi.org/10.47191/ijmra/v7-i01-41
Shaharudin, J., Angely, G. S. N., Anita, J., & Khin, T. M. (2012). Examining the Product Quality Attributes That Influences Customer Satisfaction Most When the Price Was Discounted : A Case Study in Kuching Sarawak Curtin University of Technology Sarawak Campus. International Journal of Business and Social Science, 3(23), 221–237.
Sismanto, A., & Prayuda, A. F. (2023). Pengaruh Kualitas Pelayanan, Cash on Delivery, Ketepatan Waku Pengiriman, Dan Discount Flash Sale Terhadap Kepuasan Pelanggan Pengguna Shopee. Jurnal Manajemen Modal Insani Dan Bisnis (Jmmib), 4(2), 121–129. https://doi.org/10.61567/jmmib.v4i2.166
Zakiyyah, A. M. (2018). Pengaruh Flash Sale Terhadap Pembelian Impulsif Online Pada Toko Online “Pulchragallery.” Jurnal Manajemen Dan Bisnis Indonesia, 4(1), 63–70. https://doi.org/10.32528/jmbi.v4i1.1716
