PENGARUH HALAL LABEL, ECO LABEL, ENVIRONMENTAL KNOWLEDGE, RELIGIOSITY TERHADAP PURCHASE INTENTION MELALUI HALAL GREEN AWARENESS DAN ATTITUDE
DOI:
https://doi.org/10.51903/e-bisnis.v17i2.2069Keywords:
Environmentally friendly, Halal Purchase Intention, Sunstainable Development GoalsAbstract
In the modern era, consumers are increasingly concerned about the ethical and environmental aspects of the products they buy, especially Muslim consumers who adhere to Islamic principles such as halal certification. Halal certification and eco-labels are important factors that influence consumer purchasing behaviour, especially in Indonesia. This study aims to assess the influence of halal label, eco label, environmental knowledge, and religiosity on the purchase intention of Starbucks food and beverage products through green halal awareness and attitude, especially in the context of boycott in Indonesia. This study uses a quantitative approach with a causal research type, collecting data through Likert scales from 385 Starbucks consumers in Indonesia using non-probability sampling methods and SEM-PLS analysis with SmartPLS 4.0. The results showed a direct relationship between halal labelling, environmental knowledge, and religiosity with green halal awareness, as well as between religiosity and attitude, and between green halal awareness and attitude with purchase intention. However, there is no direct influence of eco-label and environmental knowledge on green halal awareness.
References
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Rahman, T. N., & Widodo, A. (2020). THE INFLUENCE OF ECO-LABEL, ECO-BRAND AND ENVIRONMENTAL ADVERTISEMENT ON CONSUMER PURCHASE BEHAVIOUR IN ECOCARE PRODUCT CONSUMERS (STUDY ON ECOCARE PRODUCTS IN BANDUNG).
Rifky Stansyah, M., Tegar, M., Seiya, S. A., & Choirunnisa, R. (2023). ANALISIS PENGARUH MINAT BELI KONSUMEN TERHADAP PEMBELIAN MAKANAN DAN MINUMAN MELALUI APLIKASI GO FOOD. Jurnal Pendidikan Tata Niaga (JPTN), 11.
Rizki Arlisa, B., Hendayani, R., & Ganesan, Y. (2019). Foreign Halal Packaged Products that Influence Purchase Intention. The Asian Journal of Technology Management (AJTM), 12(2), 86–93. https://doi.org/10.12695/ajtm.2019.12.2.1
Septiani, D., & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.5575/ijhar.v2i2.6657
Sholihin Mahfud, & Ratmono Dwi. (2020). ANALISIS SEM-PLS dengan WarpPLS 7.0.
Tieman, M., van der Vorst, J. G. A. J., & Che Ghazali, M. (2012). Principles in halal supply chain management. Journal of Islamic Marketing, 3(3). https://doi.org/10.1108/17590831211259727
Tuhin, M. K. W., Miraz, M. H., Habib, M. M., & Alam, M. M. (2022). Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm. Journal of Islamic Marketing, 13(3), 671–687. https://doi.org/10.1108/JIMA-07-2020-0220
Turner, H. (2022). THE PRIMAL. RELIGIONS OF THE WORLD AND THEIR STUDY.
Warhana Aditya. (2024). Perilaku Konsumen di Era Digital.
Wibowo, F. W., & Sujono, R. I. (2021). PENGARUH RELIGIUSITAS TERHADAP WIRAUSAHA MUSLIM MUDA (STUDI KASUS PONDOK PESANTREN DI YOGYAKARTA). In Jurnal Ekonomi Islam (Vol. 12, Issue 2).
Widiantari, N., & Rachmawati, I. (2023). Investigating the Factors of Green Purchase Intention on Green Cosmetics in Indonesia. Journal of World Science, 2(12), 2082–2098. https://doi.org/10.58344/jws.v2i12.510
Zailani, S., Iranmanesh, M., Aziz, A. A., & Kanapathy, K. (2017). Halal logistics opportunities and challenges. Journal of Islamic Marketing, 8(1). https://doi.org/10.1108/JIMA-04-2015-0028
Alamsyah, D. P., Othman, N. A., Bakri, M. H., Udjaja, Y., & Aryanto, R. (2021). Green awareness through environmental knowledge and perceived quality. Management Science Letters, 271–280. https://doi.org/10.5267/j.msl.2020.8.006
Amalia Nofianti, K., & Nur Indah Rofiqoh, S. (2019). KESADARAN DAN LOGO HALAL: APAKAH MENENTUKAN MINAT BELI? (STUDI PADA PRAKTISI BISNIS UMKM DI GRESIK) THE HALAL AWARENESS AND HALAL LABELS: DO THEY DETERMINE PURCHASE INTENTION? (STUDY ON SME’s BUSINESS PRACTITIONERS IN GRESIK). In Journal of Halal Product and Research.
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/MRR-01-2014-0022
Bordoloi, S., Fitzsimmons, J. A., & Fitzsimmons, M. J. (2018). Service management : operations, strategy, information technology.
Briliana, V., & Mursito, N. (2017). Exploring antecedents and consequences of Indonesian Muslim youths’ attitude towards halal cosmetic products: A case study in Jakarta. Asia Pacific Management Review, 22(4), 176–184. https://doi.org/10.1016/j.apmrv.2017.07.012
Butar Butar, S., Ambarita, N., & Haniva, R. (2024). Green awareness and green product: a direction for sustainable consumption. Applied Environmental Science, 1(2). https://doi.org/10.61511/aes.v1i1.2024.342
Daniel Thomas Mollenkamp. (2023). What is Sustainability? How Sustainabilities Work, Benefits, and Example. Investopedia.
Dewi, Dina, C., Komariah, K., & Nur Zaroni, A. (2021). The Effect of Prices, Halal Certification, and Halal Awareness on Buying Interest Among Muslims in Samarinda. In Annual International Conference on Islamic Economics and Business (Vol. 2021).
Djaali H. (2020). Metodologi Penelitian Kuantitatif.
Ghozali, imam. (2021). Partial Least Squares : Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.2.9. Badan Penerbit Undip.
Hair Joseph F, Hult G Tomas M, Ringle Christian M, & Sarstedt Marko. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Third Edition.
Hasibuan, I. H., Basri, Y. Z., & Affandi Mahfudz, A. (2021). The Effect of Religiosity and Maslahah Orientation on Halal Awareness, Satisfaction And Loyalty of Consumers of Halal Labeled Food. In International Journal of Science and Society (Vol. 3, Issue 2). http://ijsoc.goacademica.com
Hassini, E., Surti, C., & Searcy, C. (2012). A literature review and a case study of sustainable supply chains with a focus on metrics. International Journal of Production Economics, 140(1). https://doi.org/10.1016/j.ijpe.2012.01.042
Heizer Jay, Render Barry, & Chuck Munson. (2017). Operation Management : Sustainability and Supply Chain Management (12th ed.). Pearson Education.
Irayani Riza Mega, & Kristanto Rudi Suryo. (2022). 228-Article Text-896-1-10-20220720.
Irfany, M. I., Khairunnisa, Y., & Tieman, M. (2023). Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-07-2022-0202
Iskamto, D., Taufik Hidayah, R., Reza, M., & Saputra, A. (2024). INFLUENCE OF HALAL PRODUCT, GREEN MARKETING, AND INFORMATION ADOPTION TO SERVICE QUALITY ON CUSTOMER LOYALTY AND CUSTOMER SATISFACTION AT STARBUCKS COFFEE BANDUNG, INDONESIA. Seybold Report. https://doi.org/10.5281/zenodo.10245693
Jalasi, A. Bin, & Ambad, S. N. A. (2021). Halal Awareness Effect on Malaysian Muslims’ Intention to Visit Homestays in Sabah, Malaysia: The Moderating Role of Gender. International Journal of Academic Research in Business and Social Sciences, 11(9). https://doi.org/10.6007/ijarbss/v11-i9/10888
Johnston, R., Shulver, M., Slack, N., Clark Robert Johnston, G., & Clark, G. (2020). S E R V I C E O P E R AT I O N S M A N AG E M E N T SERVICE OPERATIONS MANAGEMENT FIFTH EDITION FIFTH EDITION. www.pearson.com/uk
Kotler Philip, Armstrong Gary, & Balasubramanian Sridhar. (2024). Principles of Marketing.
Lee, Y. K. (2017). A comparative study of green purchase intention between korean and chinese consumers: The moderating role of collectivism. Sustainability (Switzerland), 9(10), 1–17. https://doi.org/10.3390/su9101930
Linton, J. D., Klassen, R., & Jayaraman, V. (2007). Sustainable supply chains: An introduction. Journal of Operations Management, 25(6). https://doi.org/10.1016/j.jom.2007.01.012
Mothersbaugh David L, & Hawkins Del I. (2016). Consumer Behavior Building Marketing Strategy .
Purwanto Nuri. (2021). PENGARUH ECO LABEL DAN GREEN PRODUCT TERHADAP MINAT BELI (STUDI PADA KONSUMEN AIR MINUM ADES DI JOMBANG). Jurnal Ilmiah MEA.
Rahman, T. N., & Widodo, A. (2020). THE INFLUENCE OF ECO-LABEL, ECO-BRAND AND ENVIRONMENTAL ADVERTISEMENT ON CONSUMER PURCHASE BEHAVIOUR IN ECOCARE PRODUCT CONSUMERS (STUDY ON ECOCARE PRODUCTS IN BANDUNG).
Rifky Stansyah, M., Tegar, M., Seiya, S. A., & Choirunnisa, R. (2023). ANALISIS PENGARUH MINAT BELI KONSUMEN TERHADAP PEMBELIAN MAKANAN DAN MINUMAN MELALUI APLIKASI GO FOOD. Jurnal Pendidikan Tata Niaga (JPTN), 11.
Rizki Arlisa, B., Hendayani, R., & Ganesan, Y. (2019). Foreign Halal Packaged Products that Influence Purchase Intention. The Asian Journal of Technology Management (AJTM), 12(2), 86–93. https://doi.org/10.12695/ajtm.2019.12.2.1
Septiani, D., & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.5575/ijhar.v2i2.6657
Sholihin Mahfud, & Ratmono Dwi. (2020). ANALISIS SEM-PLS dengan WarpPLS 7.0.
Tieman, M., van der Vorst, J. G. A. J., & Che Ghazali, M. (2012). Principles in halal supply chain management. Journal of Islamic Marketing, 3(3). https://doi.org/10.1108/17590831211259727
Tuhin, M. K. W., Miraz, M. H., Habib, M. M., & Alam, M. M. (2022). Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm. Journal of Islamic Marketing, 13(3), 671–687. https://doi.org/10.1108/JIMA-07-2020-0220
Turner, H. (2022). THE PRIMAL. RELIGIONS OF THE WORLD AND THEIR STUDY.
Warhana Aditya. (2024). Perilaku Konsumen di Era Digital.
Wibowo, F. W., & Sujono, R. I. (2021). PENGARUH RELIGIUSITAS TERHADAP WIRAUSAHA MUSLIM MUDA (STUDI KASUS PONDOK PESANTREN DI YOGYAKARTA). In Jurnal Ekonomi Islam (Vol. 12, Issue 2).
Widiantari, N., & Rachmawati, I. (2023). Investigating the Factors of Green Purchase Intention on Green Cosmetics in Indonesia. Journal of World Science, 2(12), 2082–2098. https://doi.org/10.58344/jws.v2i12.510
Zailani, S., Iranmanesh, M., Aziz, A. A., & Kanapathy, K. (2017). Halal logistics opportunities and challenges. Journal of Islamic Marketing, 8(1). https://doi.org/10.1108/JIMA-04-2015-0028
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Published
2024-12-02
How to Cite
Muhammad Fadhel Gunawan, & Ratih Hendayani. (2024). PENGARUH HALAL LABEL, ECO LABEL, ENVIRONMENTAL KNOWLEDGE, RELIGIOSITY TERHADAP PURCHASE INTENTION MELALUI HALAL GREEN AWARENESS DAN ATTITUDE. E-BISNIS: JURNAL ILMIAH EKONOMI DAN BISNIS, 17(2), 215–235. https://doi.org/10.51903/e-bisnis.v17i2.2069
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