Analisis Strategi Promosi Syariah Melalui Pemanfaatan Media Sosial Instagram Dalam Mengembangkan Usaha
DOI:
https://doi.org/10.51903/e-bisnis.v19i1.3460Keywords:
Astech Computer; Business Development; Islamic Promotion; Promotion Strategy; Social MediaAbstract
The development of information technology, particularly social media, has brought significant changes to marketing strategies. In sharia-based businesses, the application of Islamic principles serves as the main foundation to ensure that every transaction is not only materially profitable but also halal, honest, and brings blessings. Social media, especially Instagram, has become an effective medium for entrepreneurs to promote products, build customer trust, and expand market reach. Astech Komputer, a computer service and sales business located in Jambi City, serves as a real example of utilizing social media in implementing sharia-based promotional strategies. This study aims to analyze the sharia marketing strategy applied by Astech Komputer through Instagram and to identify the challenges faced in its implementation. The objective is to determine the effectiveness of social media as a promotional tool that aligns with Islamic principles in developing business growth. This research employs a qualitative method with a field research approach. Data were collected through observation, interviews with the business owner, and documentation of promotional activities on Instagram. The results show that the sharia marketing strategy implemented by Astech Komputer through Instagram is effective in increasing customer trust and supporting business growth. The strategy is carried out through two main aspects, namely advertising and sales promotion, both of which are based on Islamic values such as shiddiq (honesty), amanah (trustworthiness), tabligh (communicativeness), fathanah (wisdom), and istiqamah (consistency). The application of these values is reflected in the transparent, honest, and deception-free presentation of information. Despite facing challenges such as high paid promotion costs and competition among similar businesses, the strategy still has a positive impact on the business growth of Astech Komputer
References
Ali Hasan, (2010). Marketing Dan Bank Syariah (Bogor: Galia Indonesia)
Anisa Martiah and Meirani, "Analisis Penggunaan Media Sosial Dalam Peningkatan Volume Penjualan Di Home Shop Gibran Collection", Jurnal Economic Edu 2, no. 2 (2022): 61.
Desriang Mentari Nazara, Silvya L. Mandey, And Jacky S.B. Sumarauw, (2024) "Analisis Bauran Pemasaran Dalam Meningkatkan Keunggulan Bersaing Pada Kafe Second Chance Di Manado", Jurnal Emba : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 12, no. 3 : 1018
Erniza Apnianingsih, Muhammad Iqbal Fasa, and Suharto, (2021) "Penerapan Strategi Promosi, Buy 1 Get 1, Dan Sistem Cod Dalam Jual Beli Menurut Perspektif Ekonomi Islam," Jurnal Ekonomi Syariah Dan Filantropi Islam 5. no. 1: 35.
Mamang Hariyanto, Budiyono Santoso, and Indah Fauzia, (2022) "Pengaruh Self-Discipline Dan Komitmen Sikap Terhadap Kepemimpinan Situasional dan Dampaknya Pada Kapabilitas Pegawai", Fadzat Jurnal Ekonomi Syariah 2, no.2 : 3
Mita Sari Tolan, Frendy Pelleng, and Aneke Y Punuindoong, (2021). "Pengaruh Promosi Terhadap Keputusan Pembelian Di Online Shop Mita (Studi Pada Masyarakat Kecamatan Wanea Kelurahan Karombasan Selatan Lingkungan IV Kota Manado)", Journal Productivity 2, no. 5 : 360
Muhammad Wailul Farodis, (2024). "Strategi Komunikasi Pemasaran Event Organizer Dalam Mempertahankan Loyalitas Pelanggan Di Pt. Mahameru Indo Raya Jember" (Skripsi Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember)
Nisrina M, (2015). Bisnis Online, Manfaat Media Sosial Dalam Meraup Uang (Yogyakarta: Kobis)
Nurul Huda., dkk, (2017). Pemasaran Syariah Teori dan Aplikasi (Jakarta: Kencana)
Onny Fitriana dan Utami Novelia, (2017). Strategi Promosi Pemasaran (Jakarta: FKIP UHAMKA).
Purdi E Chandra, (2000). Trik Sukses Menuju Sukse (Yogyakarta: Grafika Indah).
Puguh Kurniawan, (2017) "‘Pemanfaatan Media Sosial Instagram Sebagai Komunikasi Pemasaran Modern Pada Batik Burneh’, Competence: Jpurnal Management Studies 11, no. 4 : 218.
Rulli Nasrullah, (2016). Media Sosial: Persefektif Komunikasi, Budaya, dan Sosioteknologi (Bandung: Simbiosa Rekatama Media)
Racellita and Megawati, (2021) “Pengaruh Kualitas Produk, Harga, Citra Merek Dan Promosi Terhadap Minat Beli Konsumen Terhadap Operator Kartu Seluler Tri (3) Di Palembang,” Publikasi Riset Mahasiswa Manajemen 3, no. 1 : 80
Randi Saputra, Faizal Adiprasetya, and Purnama Pulungan, (2024). "Proyek Pemasaran Digital Di Sosial Media Dan E- Commerce Melalui Pembuatan Content Marketing Dan Advertising Campaign Untuk Meningkatkan Brand Awareness Racabel", Maeswara: Jurnal Riset Ilmu Manajemen Dan Kewirausahaan 2, no.5 : 149
Shy She Amelia And Iswadi, (2023) "Strategi Komunikasi Pemasaran Sebagai Media Promosi Dalam Meningkatkan Penjualan Pada Pt Tunas Jaya", Technomedia Journal 8, no. 3 : 332.
Sri Handayani and Miko Warodei Antono, (2019) "Hubungan Lokasi Dan Promosi Dengan Keputusan Pembelian Rumah Subsidi Pada Pt. Graha Estetika Property Bengkulu", Managament Insight: Jurnal Ilmiah Manajemen 13, no.2 : 51
Zainol Fata, (2024). "Strategi Promosi Berbasis Nilai Nilai Ekonomi Islam: Prinsip-Prinsip Promosi Islami", Jurnal Iseco 3, no. 1 : 129.
