Personal Selling Strategy in increasing Sales Volume in Marketing Companies
Strategi Personal Selling dalam Meningkatkan Volume Penjualan pada Perusahaan Marketing
Keywords:
Marketing, Personal Selling, Sales Volume, Marketing Staff
Abstract
This study aims to determine the personal selling strategy in increasing sales volume at the DT Group Advertising company. This type of research uses descriptive qualitative and interviews, documentation and information collection through observation as the actual data collection method so as to facilitate the processing of research data. The results of the discussion of personal selling strategies in increasing sales volume at marketing companies are about how to increase sales volume by providing direction to marketing staff and providing material on personal selling, besides that there are steps that marketing staff can take to attract consumers to buy, and giving reawed and punishment for their sales.
References
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[2] Dellamita, M. F., Fauzi, A., & Yulianto, E. (2014). Penerapan Personal Selling (Penjualan Pribadi) Untuk Meningkatkan Penjualan. Jurnal Administrasi Bisnis, 9(2), 1–6.
[3] Kusniadji, S. (2018). Kontribusi Penggunaan Personal Selling Dalam Kegiatan Komunikasi Pemasaran Pada Era Pemasaran Masa Kini. Jurnal Komunikasi, 9(2), 176. https://doi.org/10.24912/jk.v9i2.1078
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[9] Widharta, W. P., & Sugiharto, S. (2013). 134744-ID-penyusunan-strategi-dan-sistem-penjualan. Manajemen Pemasaran Petra, 2(1), 1–15. https://www.neliti.com/id/publications/134744/penyusunan-strategi-dan-sistem-penjualan-dalam-rangka-meningkatkan-penjualan-tok
[2] Dellamita, M. F., Fauzi, A., & Yulianto, E. (2014). Penerapan Personal Selling (Penjualan Pribadi) Untuk Meningkatkan Penjualan. Jurnal Administrasi Bisnis, 9(2), 1–6.
[3] Kusniadji, S. (2018). Kontribusi Penggunaan Personal Selling Dalam Kegiatan Komunikasi Pemasaran Pada Era Pemasaran Masa Kini. Jurnal Komunikasi, 9(2), 176. https://doi.org/10.24912/jk.v9i2.1078
[4] Tjiptono, Fandy. (2000). Strategi Pemasaran. Edisi Kedua. Cetakan Keempat. Yogyakarta: Andi
[5] Rachmawati, R. (2011). Peranan Bauran Pemasaran (Marketing Mix) terhadap Peningkatan Penjualan. Jurnal Kompetensi Teknik, 2(2), 143–150.
[6] Rahadian, D., & Pratomo, A. (2013). Pengaruh Bauran Promosi terhadap Peningkatan Penjualan Kamar di Hotel Benua Bandung. Binus Business Review, 4(2), 776–790. https://doi.org/10.21512/bbr.v4i2.1393
[7] Shaputra, R. K. (2013). Penerapan Green Marketing Pada Bisnis Produk Kosmetik. Jurnal JIBEKA, 7(Green Marketing), 7.
[8] Supariyani, & Hesty, E. (2014). Pengaruh Personal Selling Dan Promosi Penjualan Terhadap Keputusan Pembelian pada PT. Yakult Indonesia Persada. Sekolah Tinggi Ilmu Ekonomi Kesatuan. Indonesia, August 2014.
[9] Widharta, W. P., & Sugiharto, S. (2013). 134744-ID-penyusunan-strategi-dan-sistem-penjualan. Manajemen Pemasaran Petra, 2(1), 1–15. https://www.neliti.com/id/publications/134744/penyusunan-strategi-dan-sistem-penjualan-dalam-rangka-meningkatkan-penjualan-tok
Published
2022-06-09
How to Cite
Alma Sri Anjani, & Budi Hartono. (2022). Personal Selling Strategy in increasing Sales Volume in Marketing Companies. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 15(1), 1-8. https://doi.org/10.51903/e-bisnis.v15i1.590
Section
Articles
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