The Impact of Instagram Influencers on Impulsive Shopping Lifestyle in Teenagers in Batam
DOI:
https://doi.org/10.51903/e-bisnis.v15i1.734Keywords:
Influencer, Endorse, Impulsive Buying IntentionsAbstract
Instagram users who are dominated by teenage users have become even more popular as a place to endorse by influencers. Teenagers who are still not mature enough in shopping are also targeted in making purchase impulsively. This study aims to analyze the impact of Instagram’s influencers on impulsive shopping lifestyle in adolescents in Batam. The research was done by collecting data using questionnaires and was analyzed using SEM and AMOS. The result showed that brand attitude and product attractiveness which were significantly influenced by attractiveness, expertise, and trustworthiness variables had a significant effect on impulsive buying intentions variables. The success of this endorsement is then used as a strategy to increase sales owned by product brands that target their market share in the teenager group.
References
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Pacheco, D. C., Moniz, A. I. D. de S. A., Caldeira, S. N., & Silva, O. D. L. (2021). Online Impulse Buying – Integrative Review of Social Factors and Marketing Stimuli. Communications in Computer and Information Science, 1485, 629–640. https://doi.org/10.1007/978-3-030-90241-4_48
Pangkaca, N., Rejeki, A., & Sholichah, I. F. (2021). Pengaruh Kontrol Diri Terhadap Pembelian Impulsif Belanja Online Pada Karyawan Department Store. Jurnal Indonesia Sosial Sains, 2(7), 1177–1187. https://doi.org/10.36418/jiss.v2i7.372
Pratiwi, A. A. (2022). Analisis Video Likes To Video Views Ratio Instagram Pada 5 Selebgram Perempuan Di Dunia Dengan Bayaran Tertinggi. OSF Preprints. https://doi.org/10.31219/osf.io/td82z
Purwianti, L. (2021). Pengaruh Religiostik, EWOM, Brand Image danAttitude terhadap Purchase Intention. Jurnal Ecodemica Jurnal Ekonomi Manajemen Dan Bisnis, 5(1), 40–50. https://doi.org/10.31294/jeco.v5i1.9284
Salch, R., & Siagian, A. O. (2020). Sponsorship dalam Menciptakan Sikap Merek. Jurnal Bisnis Terapan, 4(1), 13–22. https://doi.org/10.24123/jbt.v4i1.2404
Tanpli, Y. E., & Rinaldi. (2020). Pengaruh Pada Iklan Celebrity Endorser BTS Terhadap Impulsive Buying Behavior Pada Remaja di Kota Padang. Jurnal Pendidikan Tambusai, 4(3), 3457–3463.
Zhu, Y.-Q., Amelina, D., & Yen, D. C. (2020). Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement. Journal of Electronic Commerce in Organizations (JECO), 18(1), 1–17. https://doi.org/10.4018/JECO.2020010101
Choerunisa, A. H. (2021). Peran Kepercayaan, Keahlian, dan Daya Tarik Celebrity Endorser Terhadap Minat Beli Pengguna Instagram di Masa Pandemi Covid-19. Widya Cakra: Journal of Psychology and Humanities, 1(2), 23–36.
Dwikurnaningsih, Y., Irawan, S., & Dewi, M. P. (2020). Pengaruh Online Shop Instagram Terhadap Perilaku Konsumtif Mahasiswa. Jurnal Bimbingan Dan Konseling Terapan, 4(2), 119–126. https://doi.org/10.30598/jbkt.v4i2.1456
Idris, M. (2021). Apa itu Endorse dalam Strategi Pemasaran? Money.Kompas.Com. Retrieved 24 July. 2021.
Marwa, R. R., Sofwa, S. R., & Wulandari, D. (2021). Hubungan Intensitas Penggunaan Instagram Dengan Impulse Buying Pada Remaja Perempuan Di Jakarta. INQUIRY: Jurnal Ilmiah Psikologi, 12(1), 53–66. https://doi.org/10.51353/inquiry.v12i01.537
Muhamad, A. N., Ramdan, A. M., & Komariah, K. (2022). Iklan TV Menggunakan Celebrity Endorse terhadap Sikap Konsumen serta Dampaknya pada Niat Beli Produk Honda. Journal of Management and Bussines (JOMB), 4(1), 88–98. https://doi.org/10.31539/jomb.v4i1.737
Pacheco, D. C., Moniz, A. I. D. de S. A., Caldeira, S. N., & Silva, O. D. L. (2021). Online Impulse Buying – Integrative Review of Social Factors and Marketing Stimuli. Communications in Computer and Information Science, 1485, 629–640. https://doi.org/10.1007/978-3-030-90241-4_48
Pangkaca, N., Rejeki, A., & Sholichah, I. F. (2021). Pengaruh Kontrol Diri Terhadap Pembelian Impulsif Belanja Online Pada Karyawan Department Store. Jurnal Indonesia Sosial Sains, 2(7), 1177–1187. https://doi.org/10.36418/jiss.v2i7.372
Pratiwi, A. A. (2022). Analisis Video Likes To Video Views Ratio Instagram Pada 5 Selebgram Perempuan Di Dunia Dengan Bayaran Tertinggi. OSF Preprints. https://doi.org/10.31219/osf.io/td82z
Purwianti, L. (2021). Pengaruh Religiostik, EWOM, Brand Image danAttitude terhadap Purchase Intention. Jurnal Ecodemica Jurnal Ekonomi Manajemen Dan Bisnis, 5(1), 40–50. https://doi.org/10.31294/jeco.v5i1.9284
Salch, R., & Siagian, A. O. (2020). Sponsorship dalam Menciptakan Sikap Merek. Jurnal Bisnis Terapan, 4(1), 13–22. https://doi.org/10.24123/jbt.v4i1.2404
Tanpli, Y. E., & Rinaldi. (2020). Pengaruh Pada Iklan Celebrity Endorser BTS Terhadap Impulsive Buying Behavior Pada Remaja di Kota Padang. Jurnal Pendidikan Tambusai, 4(3), 3457–3463.
Zhu, Y.-Q., Amelina, D., & Yen, D. C. (2020). Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia: Celebrity Endorsement. Journal of Electronic Commerce in Organizations (JECO), 18(1), 1–17. https://doi.org/10.4018/JECO.2020010101
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Published
2022-06-29
How to Cite
Eric Eric, Jocelyn Jocelyn, Cen, A. ., Bong, V., & Lie, F. K. (2022). The Impact of Instagram Influencers on Impulsive Shopping Lifestyle in Teenagers in Batam. E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 15(1), 135–144. https://doi.org/10.51903/e-bisnis.v15i1.734
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