Kristiana, R. and Diana Aqmala 2023. The Influence of Environmental Awareness, Environmental Awareness, Product Knowledge and Willingness to Pay on the Interest in Purchasing Eco-Friendly Products at "The Body Shop" in Semarang City. E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis. 16, 2 (Dec. 2023), 422-436. DOI:https://doi.org/10.51903/e-bisnis.v16i2.1427.