The Influence Of Influencer Marketing And Brand Image On Purchasing Decisions For Scarlett Products Among Gen Z. E-BISNIS: JURNAL ILMIAH EKONOMI DAN BISNIS, [S. l.], v. 19, n. 1, p. 273–285, 2026. DOI: 10.51903/e-bisnis.v19i1.3592. Disponível em: https://journal.stekom.ac.id/index.php/Bisnis/article/view/3592. Acesso em: 4 jul. 2026.