MEDIA INFORMASI VIRTUAL REALITY UNTUK MEMPROMOSIKAN SEKOLAH DI MASA PANDEMI
Keywords:
Virtual Reality, Media Promotion, Social Media, School
Abstract
School promotions were carried out directly by visiting junior high schools, during a pandemic this can’t be done. In an effort to attract prospective new students at SMK PGRI 2 Salatiga, it is necessary to innovate by adding promotional media that can be accessed by the wider community. Information distribution can be done through social media and the school's YouTube channel. Information media was chosen as virtual reality in the form of 360° videos to display school facilities and privileges. The measurement indicators used in this study are behavior, interactivity, and sound to find out whether the virtual environment can affect the interest of prospective students at SMK PGRI 2 Salatiga. In addition, the interactivity of the video when it is played and the sound of the environment in the video can give immersive in a school environment. The results of this study by the majority of respondents stated that promotional media virtual reality in the form of 360° videos is appropriate for use for school promotions during a pandemic, as an effort to increase the number of new students.References
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Nasional Karya Ilmiah Multidisiplin. 1(1), 249-255.
2. TIM. (2021). Penjelasan WHO tentang Omicron, Varian Baru COVID-19, diakses dari
https://covid19.go.id/p/berita/penjelasan-who-tentang-omicron-varian-baru-covid-19
3. Widarsono, Agus. (2013). Analisis Perhitungan Tarif Biaya Penyelenggaraan Pendidikan Dan Implikasinya
Terhadap Pendapatan Spp Sekolah. Jurnal Riset Akuntansi dan Keuangan, 1(2), 135-143.
4. Rambing, Xenna, Virginia Tulenan, dan Xaverius B.N. Najoan. (2017). Virtual reality Berbasis Video 360°
Derajat pada Tari-Tarian Adat Suku Minahasa. Journal Teknik Informatika, 11(1).
https://doi.org/10.35793/jti.11.1.2017.16976.
5. Dong Zhao & Jason Lucas. (2015). Virtual Reality Simulation For Construction Safety Promotion, International
Journal of Injury Control and Safety Promotion, 22:1, 57-67, DOI: 10.1080/17457300.2013.861853.
6. Bredikhina, Liudmila. (2021). Virtual reality sex-work: phantom touch and “tricks.”. Laval Virtual VRIC
ConVRgence Proceedings, 27-28. https://doi.org/10.20870/IJVR.2021.1.1.4797.
7. Gerard, Pierre-François et al. (2021). Virtual Architecture in the Digital Realm, Laval Virtual VRIC
ConVRgence Proceedings, 40-42. https://doi.org/10.20870/IJVR.2021.1.1.4797
8. Barnes, Stuart. (2017). Understanding Virtual reality in Marketing: Nature, Implications and Potential. SSRN
Electronic Journal. DOI: 10.2139/ssrn.2909100.
9. We Are Social and Hootsuite. (2021). Digital in 2021 : Global Overview Report. Di akses dari
https://wearesocial.com/uk/blog/2021/10/social-media-users-pass-the-4-5-billion-mark/
10. Wijayanto, Sigit dan Jouvan Chandra Pratama Putra. (2021). The Effectiveness of a Virtual reality Marketing
Video on the People Desire to Buy a Product. International Journal On Informatics Visualization, 5(4), 360-
365.
11. Diaz, Michelle. (2019). Advertisements in Virtual reality. Stanford University.
http://stanford.edu/class/ee267/Spring2019/report_diaz.pdf.
12. Song, Hayeon Et Al. (2021). Virtual Reality Advertising With Brand Experiences: The Effects Of Media
Devices, Virtual Representation Of The Self, And Self-Presence. International Journal of Advertising, 40:7,
1096-1114, DOI: 10.1080/02650487.2020.1834210.
13. Taufik, Danny, Marvin C. Kunz, Marleen C. Onwezen. (2021). Changing Consumer Behaviour In Virtual
Reality: A Systematic. Computers in Human Behavior Reports 3 100093.
https://doi.org/10.1016/j.chbr.2021.100093.
14. Kim, M. J., Lee, C.-K., & Jung, T. (2020). Exploring Consumer Behavior in Virtual Reality Tourism Using an
Extended Stimulus-Organism-Response Model. Journal of Travel Research, 59(1), 69–89.
DOI:10.1177/0047287518818915.
15. Nanik Hariyna, & Nurjanti Takarini. (2022). Virtual Reality In Consumer Behavior In Purchase Decisions
During The Covid-19 Pandemic; Literature Review. Seybold Report Journal, 17(07), 1280–1292. DOI
10.5281/zenodo.6938668.
16. Musril, Hari Antoni, Jasmienti, Mifta Hurrahman. (2020). Implementasi Teknologi Virtual reality Pada Media
Pembelajaran Perakitan Komputer. Jurnal Nasional Pendidikan Teknik Informatika, 9(1), 83-95. DOI:
10.23887/janapati.v9i1.23215.
17. Petersen GB, Giorgos Petkakis, Guido Makransky. (2022). A Study Of How Immersion And Interactivity Drive
Vr Learning. Computers and Education 179 104429, DOI:10.1016/j.compedu.2021.104429.
18. Kern AC and Ellermeier W. (2020). Audio in VR : Effects of a Soundscape and Movement-Triggered Step
Sounds on Presence. Frontier in Robot and AI, 7(20). DOI: 10.3389/frobt.2020.00020.
19. Isak de Villiers Bosman, Oğuz ‘Oz’ Buruk, Kristine Jørgensen & Juho Hamari. (2023). The Effect Of Audio On
The Experience In Virtual Reality: A Scoping Review, Behaviour & Information Technology, DOI:
10.1080/0144929X.2022.2158371.
20. Feng Yang, Xie Quan & Lou Chen. (2019). The Key to 360°-Degree Video Advertising: An Examination of the
Degree of Narrative Structure. Journal of Advertising, DOI: 10.1080/00913367.2019.1585305.
21. Hebbel-Seeger, Andreas. (2017). 360° Degrees Video and VR for Training and Marketing within Sports. Athens
Journal of Sports, 4(4), DOI:10.30958/ajspo.4.4.1.
22. Brown, A., & Maydeu-Olivares, A. (2012). Fitting A Thurstonian Irt Model To Forced-Choice Data Using
Mplus. Behavior Research Methods, 44, 1135–1147. https://doi.org/10.3758/s13428-0120217-x
23. VME Putra, NA Prasetyo, AB Arifa. (2021). Penerapan Teknologi Video 360° Derajat Pada Google
Cardboard Berbasis Virtual reality Menggunakan Metode MDLC. J. OF INISTA, 4(1), PP.022-030, DOI:
10.20895/INISTA.V4I1
Published
2023-07-14
How to Cite
[1]
Andik Prakasa Hadi, Setiyo Adi Nugroho, Agus Priyadi, and Rizky Ridwan Saputra, “MEDIA INFORMASI VIRTUAL REALITY UNTUK MEMPROMOSIKAN SEKOLAH DI MASA PANDEMI”, ELKOM, vol. 16, no. 1, pp. 190-200, Jul. 2023.
Section
Articles
