Analisis Sentimen Pada Ulasan Produk Dengan Metode Natural Language Processing (NLP)

(Studi Kasus Zalika Store 88 Shopee)

  • Rizal Chandra Rivaldi Universitas Stikubank Semarang
  • T.D. Wismarini Universitas Stikubank Semarang
DOI: https://doi.org/10.51903/elkom.v17i1.1680

Abstract

n today's digital era, customer reviews play a crucial role in purchasing decisions, but the large volume of reviews makes manual analysis difficult. Thus, a fast and accurate sentiment analysis method using Natural Language Processing (NLP) is needed. This research aims to analyze product reviews for the ZALIKA STORE 88 on Shopee using NLP. It involves preprocessing reviews, applying NLP techniques like tokenization, stemming, and lexical analysis, and automatically classifying sentiments. The analysis of ZALIKA STORE 88's reviews reveals mostly positive sentiments, with some negative and neutral reviews. The sentiment analysis achieved an 87% accuracy rate. This research is intended to help ZALIKA STORE 88 make informed decisions based on customer reviews.

Published
2024-07-12
How to Cite
[1]
Rizal Chandra Rivaldi and T.D. Wismarini, “Analisis Sentimen Pada Ulasan Produk Dengan Metode Natural Language Processing (NLP) ”, ELKOM, vol. 17, no. 1, pp. 120-128, Jul. 2024.
Issue
Vol 17 No 1 (2024): Juli : Jurnal Elektronika dan Komputer
Section
Articles