Pemasaran Digital Berbasis CMS Wordpress Pada UMKM Shapro Official Wonogiri
DOI:
https://doi.org/10.51903/elkom.v15i2.861Keywords:
UMKM, CMS Wordpress, RADAbstract
The COVID-19 pandemic had a significant impact on UMKM. Social distancing has changed consumer behavior from conventional to digital. UMKM Shapro Official is an original automotive t-shirt vendor that was established in 2017. Shapro Official has difficulty in introducing and marketing products with a clear target consumer and competitive price competition. Sales promotions have not been managed optimally and sales data management is still manual (notes). Owners also have difficulty monitoring sales reports in real time. Website created using CMS Wordpress to help Shapro Official difficulties. The system development method is Rapid Application Development (RAD). System analysis method using fishbone diagram and system modeling using Unified Modelling Language (UML). The results showed that the existence of a website can help the management to manage promotions, sales and sales reports. Having a website makes sales targets focus and increase.
References
[2] L. T. P. Nurhidayat, “Pengaruh Covid-19 Terhadap Pertumbuhan UMKM di Indonesia,” https://sukabumiupdate.com/detail/bale-warga/opini/67200-Pengaruh-Covid-19-Terhadap-Pertumbuhan-UMKM-di-Indonesia, Sukabumi, p. 1, 23-Jun-2020.
[3] S. N. L. Nalini, “Dampak Dampak covid-19 terhadap Usaha MIkro, Kecil dan Menengah,” Jesya (Jurnal Ekon. Ekon. Syariah), vol. 4, no. 1, pp. 662–669, 2021, doi: 10.36778/jesya.v4i1.278.
[4] S. Santosa and H. Ismaya, “Perancangan Sistem Informasi Penjualan Menggunakan Cms Wordpress Pada Toko Importir Laptop Bandung,” J. Bisnis dan Pemasar., vol. 11, no. 1, pp. 1–8, 2021.
[5] B. Arianto, “Pengembangan UMKM Digital di Masa Pandemi Covid-19,” ATRABIS J. Adm. Bisnis, vol. 6, no. 2, pp. 233–247, 2020, doi: 10.24967/psn.v2i1.1452.
[6] D. Barkah and S. Wasiyanti, “Sistem Informasi Penjualan Baju Berbasis Web Pada Project Distro Depok,” Perspektif, vol. XVI, no. 2, pp. 125–135, 2018.
[7] A. Ardiansyah, E. A. Pratama, C. M. Hellyana, and K. Wildan, “Sistem Informasi Penjualan Kaos Berbasis Web Pada Dstro Azidan Collection,” Evolusi, vol. 7, no. 2, pp. 22–27, 2019.
[8] F. Alfiah et al., “Perancangan Sistem E – Commerce Untuk Penjualan Pakaian Pada Toko A&S,” Neliti, vol. 6, no. 1, pp. 70–81, 2020.
[9] A. Q. Aini and J. D. Pribadi, “Pembuatan Website Menggunakan CMS Wordpress Sebagai Media Promosi Pada Rumah Crochet Batu,” Apl. Bisnis, vol. 3, pp. 287–292, 2017.
[10] R. Delima, H. B. Santosa, and J. Purwadi, “Development of Dutatani Website Using Rapid Application Development,” IJITEE, vol. 1, no. 2, pp. 36–44, 2017, doi: 10.22146/ijitee.28362.
[11] Y. D. Wijaya, “Penerapan Metode Rapid Application Development (Rad) Dalam Pengembangan Sistem Informasi Data Toko,” SITECH, vol. 3, no. 2, pp. 95–102, 2021, doi: 10.24176/sitech.v3i2.5141.
[12] A. Muhsyi, S. Fauziyyah, K. Khusna, and A. Mirzania, “Model Distribusi Kerajinan Kreatif Jember Menuju Pasar Internasional,” Bisma, vol. 15, no. 1, pp. 75–85, 2021.
