Selection of Digital Media in Marketing of Chips Products in Bekasi
Keywords:
Digital Marketing, Decision Support System, Simple Additive Weighting, Analytical Hierarchy Process
Abstract
Digital marketing is an important part of promoting a business owned by an individual or an organization. Marketing is essential for startups to stay competitive and sustain their products on the market. For people who are computer novices, this is a challenge. One of them is the proprietor of Keripik Orang Kekinian, a chips company in Bekasi, Indonesia, which has limited sales capabilities for its product. Researchers help firms choose the best social media channels for promoting their products in order to overcome these difficulties. The methods involved are Simple Additive Weighting (SAW) and Analytical Hierarchy Processing (AHP). The results show that Instagram is the best social media platform for advertising products. The result obtained are expected to help business owners increase sales.References
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[3] R. Krisnanda Tiony, N. Hendrakusma Wardani, and T. Afirianto, “Sistem Pendukung Keputusan Pemilihan Produk Promo Dengan Menggunakan Metode Analytical Hierarchy Process-Simple Additive Weighting (AHP-SAW) (Studi Kasus : Geprek Kak Rose),” Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, vol. 3, no. 9, pp. 8413–8422, 2019, [Online]. Available: http://j-ptiik.ub.ac.id
[4] N. C. Resti, “Penerapan Metode Simple Additive Weighting (SAW) pada Sistem Pendukung Keputusan Pemilihan Lokasi untuk Cabang Baru Toko Pakan UD. Indo Multi Fish,” Intensif, vol. 1, no. 2, p. 102, 2017, doi: 10.29407/intensif.v1i2.839.
[5] B. Prasetiyo and A. R. Suryani, “Metode SAW (Simple Additive Weighting) dalam Pengambilan Keputusan Pemilihan Strategi Pemasaran Industri Tekstil,” in Seminar Nasional Ilmu Komputer, 2016, no. Snik, pp. 379–382. [Online]. Available: https://ilkom.unnes.ac.id/snik/prosiding/2016/56. SNIK_363_Metode SAW.pdf
[6] D. Nofriansyah and S. Defit, multi criteria decision making (MCDM) pada sistem pendukung keputusan, Cetakan Pe. Yogyakarta: deepublish (Grup Penerbitan CV BUDI UTAMA), 2017. [Online]. Available: https://books.google.co.id/books?hl=en&lr=&id=e11HDwAAQBAJ&oi=fnd&pg=PA33&dq=D.+Nofriansyah+dan+S.+Defit.+Multi+Criteria+Decision+Making+(MCDM)+pada+Sistem+Pendukung++Keputusan.,+Yogyakarta:+Deepublish,+2017.&ots=TWAokiPbhm&sig=NheYoUmbZgYThSkYijnxgPD9npM
[7] T. L. Saaty, “Decision making — the Analytic Hierarchy and Network Processes (AHP/ANP),” J Syst Sci Syst Eng, vol. 13, no. 1, pp. 1–35, 2004, doi: 10.1007/s11518-006-0151-5.
[8] R. D. F. S. M. Russo and R. Camanho, “Criteria in AHP: A systematic review of literature,” Procedia Comput Sci, vol. 55, no. Itqm, pp. 1123–1132, 2015, doi: 10.1016/j.procs.2015.07.081.
[9] S. H. Saragih, “Penerapan Metode Analitical Hierarchy Process ( AHP ) Pada Sistem Pemilihan Laptop,” Pelita Informatika Darma, vol. 4, no. 2, pp. 82–88, 2013.
[10] R. de Lima and E. Padmowati, “Pengukuran Index Konsistensi Dalam Proses Pengambilan Keputusan,” in Seminar Nasional Informatika 2009 , 2009, vol. 2009, no. semnasIF, pp. 80–84.
[11] B. Barfod, Michael, Graphical And Technical Options In Expert Choice For Group Decision Making, 1st, Series ed. Denmark: DTU Transport, Technical University of Denmark, 2014. Accessed: Oct. 20, 2022. [Online]. Available: https://findit.dtu.dk/en/catalog/54aac3232c0cd7d02b0001f6
[12] M. Marimin, Teknik dan Aplikasi Pengambilan Keputusan Kriteria Majemuk, Cet.Ket-1. Jakarta: PT. Grasindo, 2004.
[13] N. Kustian, W. Rahayu, and D. Parulian, “Pemilihan Strategi Dalam Meningkatkan Kualitas Pelayanan Konsumen Dengan Metode Quality Function Deployment (QFD) dan Analytical Hierarchy Process (AHP),” in Seminar Nasional Riset dan Inovasi Teknologi, 2017, pp. 143–148.
Published
2023-07-14
How to Cite
[1]
N. K. Nunu Kustian, Syamsiah, and Siti Julaeha, “Selection of Digital Media in Marketing of Chips Products in Bekasi”, ELKOM, vol. 16, no. 1, pp. 53-63, Jul. 2023.
Section
Articles
