Pengaruh Physical Evidence dan Perceived Value terhadap Revisit Intention dengan Kepuasan Pengunjung sebagai Variabel Intervening
DOI:
https://doi.org/10.51903/e-bisnis.v18i1.2319Keywords:
Perceived Value Physical Evidence Revisit Intention Visitor SatisfactionAbstract
Along with the increasing public interest in fun recreational activities such as water parks, the tourism sector has grown rapidly in recent years. This study examines the effect of physical evidence and perceived value on revisit intention through visitor satisfaction as an intervening variable for visitors to Labersa Waterpark Riau Fantasi. This research was conducted using quantitative research methods. The sampling technique used was Accidental Sampling with a sample size of 98 respondents. The data obtained is then processed using SmartPLS 4.0 software. The results of this research are : (1) physical evidence has a significant effect on revisit intention, (2) perceived value has a significant effect on revisit intention, (3) physical evidence has a significant effect on visitor satisfaction, (4) perceived value has a significant effect on visitor satisfaction, (5) visitor satisfaction has a significant effect on revisit intention, (6) visitor satisfaction is able to mediate the effect of physical evidence on revisit intention, (7) visitor satisfaction is able to mediate the effect of perceived value on revisit intention.
References
Anggraini, R. (2024). Pengaruh Perceived Value Terhadap Revisit Intention di Daya Tarik Wisata Linggai Park Maninjau Kabupeten Agam. Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan, 3(1), 114–125. https://doi.org/10.55606/jempper.v3i1.2713
Anom, L., & Safii, A. A. (2021). Pengaruh Bauran Pemasaran Jasa Terhadap Kepuasan dan Revisit Intention Pengunjung Wisata Alam Di Kabupaten Bojonegoro. Jurnal Manajemen Dan Penelitian Akuntansi, 14(2), 129–137. https://doi.org/10.58431/jumpa.v14i2.221
Chotimah, S., & Wahyudi, H. D. (2019). Pengaruh Perceived Value Terhadap Revisit Intention : Mediasi Customer Satisfaction pada Pengunjung Jawa Timur Park I Batu. Jurnal Ekonomi Bisnis, 24(1), 1–11. http://dx.doi.org/10.17977/um042v24i1p1-11
Fitri, N. (2021). Effects of Novelty Seeking, Destination Image, and Perceived Value Through Satisfaction on Revisit Intention to MICE Destinations. Advances in Social Science, Education and Humanities Research, 576, 48–51. https://doi.org/10.2991/assehr.k.210909.012
Fitriya, S. (2023). Analisis Kepuasan Wisatawan Terhadap Minat Berkunjung Kembali ke Objek Wisata Kabupaten Kerinci. Journal Business Economics and Entrepreneurship, 5(2), 185-195. https://doi.org/10.46229/b.e.e..v5i2.722
Ginting, M. M., Sukana, M., & Ariwangsa, I. M. B. (2024). Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung Kembali Wisatawan Nusantara Ke Museum Of Modern And Contemporary Art In Nusantara (Museum Macan) Jakarta. Jurnal Ilmiah Wahana Pendidikan, 10(3), 399–407.
Girsang, M. K., Sianipar, G. J. ., & Simanjuntak, A. N. (2022). Pengaruh Bauran Pemasaran Jasa Terhadap Kepuasan Wisatawan Berkunjung Ke Taman Bunga Sapo Juma Tongging Karo. Jurnal Manajemen Dan Bisnis, 22(9), 399–413. https://doi.org/10.54367/jmb.v22i2.2144
Handayani, E. T., Limakrisna, N., & Muharam, H. (2022). Determinants Revisit Intention Through Perceived Value for Tourist Visits to Tourism Destinations at Kepulauan Seribu of DKI Jakarta. Journal of Entrepreneurship, 1(4), 23–34. https://doi.org/10.56943/joe.v1i4.174
Hasan, S., Awali, S., Sihombing, N. S., Hakim, I., & Juliana. (2022). Pemasaran Jasa. Jawa Tengah : CV. Pena Persada.
Huang, S., & Hsu, C. H. C. (2009). Effects of Travel Motivation, Past Experience, Perceived Constraint, and Attitude on Revisit Intention. Journal of Travel Research, 48(1), 1–16. https://doi.org/10.1177/0047287508328793
Husna, N., & Novita, D. (2020). Peran Aesthetic Experential Qualities dan Perceived Value Untuk Kepuasan dan Loyalitas Pengunjung Wisata Bahari di Provinsi Lampung. Jurnal Pariwisata Pesona, 5(2), 136–141. https://doi.org/10.26905/jpp.v5i1.4732
Ikmala, I. M., Mufidah, E., & Fibriyani, V. (2020). Pengaruh Marketing Mix Terhadap Kepuasan Pengunjung Tempat Wisata Beejay Bakau Resort (BJBR) Kota Probolinggo. Jurnal Studi Manajemen Dan Bisnis, 7(1), 33-45. https://doi.org/10.21107/jsmb.v7i1.7485
Irawan, R., Dwi, &, Wulandari, P., & Pati, S. (2024). Pengaruh Persepsi Harga dan Physical Evidence pada Revisit Intention di Harris Resort Barelang Batam. Global Research on Tourism Development and Achievment Journal, 6(1), 1-18. https://doi.org/10.21632/garuda.6.1.1-18
Jannah, M., & Septiyanti, F. M. (2022). Pengaruh Persepsi Nilai Terhadap Minat Berkunjung Kembali Wisatawan Pantai Camplong Dengan Kepuasan Sebagai Pemediasi. Creative Research Management Journal, 5(2), 97–107. https://doi.10.32663/crmj.v5i2.3218
Kaldeen, M., & Nimsith, I. (2019). Beach Tourism In East Coast of Sri Lanka : Influences of Marketing Mix on Tourists ’ Decision Making. Journal of Tourism Economics and Applied Research, 3(2), 1–12.
Kaunang, W., Muzendi, A. M., & Sari, A. P. (2022). Pengaruh Bauran Pemasaran (Marketing Mix) 7P Terhadap Kepuasan Konsumen (Studi Kasus Di Usaha Kafe Wilchof Kabupaten Manokwari Provinsi Papua Barat). Jurnal Sosio Agri Papua, 11(1), 1–9.
Khotimah, K., & Astuti, P. B. (2022). Pengaruh Aksesibilitas dan Physical Evidence Terhadap Revisit Intention dengan Kepuasan Pengunjung sebagai Variabel Intervening. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akutansi, 4(4), 547–566. https://doi.org/10.32639/jimmba.v4i4.148
Kotler, P., & Keller, K. L. (2016). Marketing Management Global Edition (Vol. 15E). Harlow : Pearson Education Limited
Kusumadewi, A. N., Mawardi, A., Patoni, P., & Riana, A. D. (2021). Improving Revisit Intention Through Physical Evidence and Tourist Experience (Case Study at Water World Jatiluhur). International Conference on Business Economics, Social Sciences Dan Humanities, 2, 273-277. https://doi.org/10.34010/icobest.v2i.283
Li, H., Lien, C. H., Wang, S. W., Wang, T., & Dong, W. (2020). Event and city image: the effect on revisit intention. Tourism Review, 76(1), 212–228. https://doi.org/10.1108/TR-10-2019-0419
Masithoh, D., & Widiartanto. (2020). Pengaruh Perceived Quality dan Perceived Value Terhadap Revisit Intention Melalui Satisfaction Sebagai Variabel Intervening (Studi Pada Pengunjung Destinasi Wisata Museum Kretek Kudus). Jurnal Administrasi Bisnis, 9(4), 617–625. https://doi.org/10.14710/jiab.2020.28945
Nabila, A. N. L., & Armida. (2020). Pengaruh Customer Perceived Value dan Customer Experience Terhadap Revisit Intention pada Objek Wisata The Great Wall of Koto Gadang. Jurnal EcoGen, 3(3), 477–487. http://dx.doi.org/10.24036/jmpe.v3i3.9910
Pramudyana, A., & Prabowo, B. (2024). Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung Kembali ke Romokalisari Adventure Land Surabaya. Religion Education Social Laa Roiba Journal, 6(4), 2478–2491. https://doi.org/10.47476/reslaj.v6i4.1368
Primadi, R., Simanjuntak, M., & Muflikhati, I. (2021). Faktor Penentu Kepuasan dan Minat Kunjung Ulang Ekowisata. Jurnal Aplikasi Manajemen Dan Bisnis, 7(1), 110–120. https://doi.org/10.17358/jabm.7.1.110
Riani, A. G., & Wulansari, N. (2024). Pengaruh Perceived Value Terhadap Customer Satisfaction di Pemandian Lubuk Lukum Kota Padang. Jurnal Manajemen Pariwisata Dan Perhotelan, 2(2), 134-145. https://doi.org/10.59581/jmpp-widyakarya.v2i2.2840
Rizan, M., Saidani, B., & Anggraeni, R. (2022). Pengaruh Perceived Value dan Promotion terhadap Revisit Intention dengan Kepuasan sebagai Intervening. Jurnal Bisnis, Manajemen, Dan Keuangan, 3(1), 128–139. https://doi.org/10.21009/jbmk.0301.10
Saputri, N. Y., & Aini, Y. N. (2024). Pengaruh Physical Evidence dan Kualitas Pelayanan terhadap Kepuasan Wisatawan Berkunjung di Wisata Alam Tirtosari View Lumajang. Serambi Ekonomi Dan Bisnis, 7(2), 708–714.
Saragih, M. G., Aditi, B., & Suyar, A. S. (2022). Perceived Value, Kepuasan dan Revisit Intention Wisatawan pada Lokasi Wisata. Journal of Business and Economics Research (JBE), 3(2), 253–258. https://doi.org/10.47065/jbe.v3i2.1717
Sardana, I. K. A. K., & Rahanatha, G. B. (2024). Pengaruh Citra Destinasi, Perceived Value dan Experiental Marketing Terhadap Minat Berkunjung Kembali (Studi pada Pelanggan Domestik Bali Dive Resort and SPA Tulamben). Jurnal Ilmiah Pariwisata, 20(3), 339–356. https://doi.org/10.56910/gemawisata.v20i3.419
Sweeney, J. C., & Soutar, G. N. (2001). Customer Perceived Value: The Development Of A Multiple Item Scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/S00224359(01)00041-0
Syarifudin, Mandey, S. L., & Tumbuan, W. J. F. A. (2022). Sejarah Pemasaran dan Strategi Bauran Pemasaran. Yogyakarta : CV. Istana Agency.
Thong, J.Z., Lo, M. C., Mohamad, A. A., & Lim, J. (2020). Culture , Carrying Capacity And Perceived Value On Tourists ’ Satisfaction And Revisit Intention. European Proceedings of Social and Behavioural Sciences, 88, 548-564. https://doi.org/10.15405/epsbs.2020.10.49
Valle, P. O. do, Silva, J. A., Mandes, J., & Guerreiro, M. (2006). Tourist satisfaction and destination loyalty intention : A Structural and Categorical Analysis. International Journal of Business Science & Applied Management, 1(1), 25–44. https://doi.org/10.1201/b12231-10
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2010). Services Marketing Strategy. Wiley International Encyclopedia of Marketing, 1, 208–218. https://doi.org/10.1002/9781444316568.wiem01055
