Analysis of the Impact of Ease of Transactions and Lifestyle on QRIS Usage Decisions by Gen Z in Malang City
DOI:
https://doi.org/10.51903/e-bisnis.v19i1.3168Keywords:
Ease of Transactions, Lifestyle, Decision to Use, QRISAbstract
This study examines how ease of transactions and lifestyle choices influence Generation Z's decision to use the Indonesian Standard Quick Response Code (QRIS) in Malang City. This study uses figures and facts with a causal comparison design. Information was collected through a survey given to 100 individuals from Generation Z who regularly use QRIS. Analysis was conducted using SPSS version 24 to understand the data. The findings show that while ease of transactions slightly helps the choice to use QRIS, the effect is not strong (Sig. = 0.119, which is greater than 0.05). On the other hand, lifestyle has a strong positive impact (Sig. = 0.000, which is less than 0.05). Together, these two factors significantly influence the choice to use QRIS, with the study showing that 93% of what influences this decision can be explained by these two factors (R² = 0.930). This means that Generation Z is more influenced by how well QRIS fits their digital lifestyle than by how easy it is to transact.
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