EVA Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Memilih Menggunakan Jasa Go-Jek Online (Studi Kasus Pada Mahasiswa Universitas Islam Riau)

Authors

  • Eva Sundari Universitas Islam Riau
  • Deswarta Deswarta Universitas Islam Riau
  • Sabrizan Helmi Universitas Islam Riau

DOI:

https://doi.org/10.51903/e-bisnis.v14i2.477

Keywords:

Price Perception, Service Quality, Company Image, Word Of Mouth, Consumer Decision

Abstract

perception factors, service quality, corporate image, and word of mouth on consumer decisions to choose to use Go-Jek online services (Case Study of Riau Islamic University Students). Methods of Selection and Sampling were carried out using the Purposive Sampling technique, the Purposive Sampling technique, namely Taking Samples Deliberately in each of the Faculties at the Islamic University of Riau Using Go-Jek Services The number of samples taken as many as 100 students in several faculties at the Islamic University of Riau. This research data is analyzed by Multiple Linear Regression Analysis and processed using SPSS For Windows Version 20. Application. The results of this study state that Price Perception, Service Quality, Company Image, Word Of Mouth. Influence on Consumer Decisions to choose to use Go-Jek Online services.

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Published

2021-09-27

How to Cite

Eva Sundari, Deswarta, D., & Sabrizan Helmi. (2021). EVA Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Memilih Menggunakan Jasa Go-Jek Online (Studi Kasus Pada Mahasiswa Universitas Islam Riau) . E-BISNIS: JURNAL ILMIAH EKONOMI DAN BISNIS, 14(2), 64–71. https://doi.org/10.51903/e-bisnis.v14i2.477

Issue

Vol. 14 No. 2 (2021): Jurnal Ilmiah Ekonomi dan Bisnis

Section

Articles