The Influence of Product Innovation and Digital Marketing on Sales Volume with Purchase Intention as an Intervening Variable: A Case Study of Generation Z in Semarang City. E-BISNIS: JURNAL ILMIAH EKONOMI DAN BISNIS, [S. l.], v. 19, n. 1, p. 11–21, 2026. DOI: 10.51903/e-bisnis.v19i1.3232. Disponível em: https://journal.stekom.ac.id/index.php/Bisnis/article/view/3232. Acesso em: 4 jul. 2026.