The Influence of Product Innovation and Digital Marketing on Sales Volume with Purchase Intention as an Intervening Variable: A Case Study of Generation Z in Semarang City. E-Bisnis [Internet]. 2026 Jul. 1 [cited 2026 Jul. 4];19(1):11-2. Available from: https://journal.stekom.ac.id/index.php/Bisnis/article/view/3232