DIGITAL TRANSFORMATION IN DESIGNING OCEANARIUM AS A WINNING TOURISM STRATEGY

Sidi Ahyar Wiraguna Wiraguna; L.M.F Purwanto

doi:10.51903/pixel.v17i1.1646

Sidi Ahyar Wiraguna Wiraguna Prodi Doktor Arsitektur Digital Universitas Katolik Sugyapranata Semarang
L.M.F Purwanto Universitas Katolik Soegijapranata Semarang

DOI: https://doi.org/10.51903/pixel.v17i1.1646

Keywords: Transformasi, Digital; Oceanarium; Strategi Terkini; Efisiensi Operasional

Abstract

Oceanarium s are popular tourist destinations in Indonesia. This article discusses digital transformation in designing the latest Oceanarium. The research method involves surveys and observations to 2 major Oceanarium locations in Jakarta, one Oceanarium in Singapore and one in Bangkok's Siam Paragon, to get an overview of operations, and the implementation of digital technology. In addition, this research also integrates the author's experience as a public aquarium designer and for 20 years as a manager in one of the public aquariums in the Jakarta area. The current approach needs to involve the integration of IoT technology for aquatic environment monitoring, smart energy management system. The results show that the implementation of interactive technology in several places can create an interesting and memorable learning experience for visitors. One of the technologies that is interesting and preferred by visitors is the use of hologram technology, visitors can feel the sensation of being in the sea and interact with marine animals in a realistic virtual environment. This enhances their understanding of marine flora and fauna and the importance of preserving the marine environment. This digital transformation not only improves the operational efficiency of the Oceanarium, but also enriches the visitor experience through the application of interactive technology. By implementing this strategy, Oceanarium s in Indonesia are expected to continue to grow, make a positive contribution to the preservation of the marine environment, increase public knowledge of marine biology, and provide a high-quality experience for visitors.

References

[1] E. A. Sanjaya, "https://e-journal.uajy.ac.id/7726/," Pembangunan Oceanarium di kawasan wisata Pantai Parangtritis, pp. 6-9, 2015.
[2] H. Ernawati and K. Hananto, "Kepariwisataan: Jurnal Ilmiah, DOI: http://dx.doi.org/10.47256/kji.v17i2.215," Pariwisata Digital: Perspektif Dan Agenda Riset Masa Depan, vol. 17, no. 2, pp. 145-146, 2023.
[3] A. Wibowo, "Yayasan Prima Agus Teknik bekerjasama dengan Universitas Sains & Teknologi Komputer (Universitas STEKOM)," Kekuatan Augmented dan Virtual Reality dalam Bisnis, pp. 41-45, 2022.
[4] Z. Arifin , "International Journal of Advanced Computer Science and Applications," The Impact of IoT on the Management of Aquatic Attractions, vol. 9, no. 10, pp. 226-232, 2018.
[5] A. Brysiewicz, "https://www.mdpi.com/1424-8220/23/2/960.," IoT in Water Quality Monitoring—Are We Really Here?, 2023.
[6] S. Syaharuddin, "https://doi.org/10.1016/j.iot.2023.100803," Peran sensor IoT dalam konteks bangunan pintar untuk skenario bahaya kebakaran dalam ruangan: Tinjauan sistematis artikel interdisipliner, vol. 22, 2023.
[7] H. W. Sastya, Teknologi Digital di Era Modern, Padang: Global Eksekutif Teknologi, 2022.
[8] W. Sari, I. and M. Haiqal, "Jurnal Ilmiah Mahasiswa Arsitektur dan Perencanaan, DOI: 10.24815/jimap.v7i4.26628," Perancangan Oceanarium di Banda Aceh dengan Pendekatan Arsitektur Biomimetik, vol. 7, no. 4, 2023.
[9] D. R. Dumilah and S. Santoso , "Technium," Content Design Recommendation for Digital Product of Public Aquarium Using QFD (Case Study: SeaWorld Ancol, Indonesia), vol. 4, no. 2, 2022.
[10] A. Anwar, Transformasi Digital: Strategi Menuju Keunggulan Kompetitif, Pustaka Mega, 2019.
[11] E. Suharto, Inovasi Teknologi di Sektor Pariwisata, PT. Gramedia Pustaka Utama, 2020.
[12] R. Indrawan, "Tourism Management Perspectives. DOI: 10.1016/j.tmp.2021.100889," Digital Transformation in Indonesian Tourism: Challenges and Opportunities., 2021.
[13] Y. Li, "Journal of Environmental Science and Engineering. DOI: 10.1016/j.jese.2022.02.010," IoT-Based Environmental Monitoring System for Aquatic Ecosystems., 2022.
[14] A. Susanto, Sistem Manajemen Energi: Teori dan Implementasi, Salemba Teknika, 2017.
[15] B. Setiawan , "International Journal of Sustainable Energy. DOI: 10.1080/14786451.2021.1964389," Implementation of Smart Energy Management in Aquatic Theme Parks., 2021.
[16] A. Hidayat, "Journal of Tourism and Cultural Change. DOI: 10.1080/14766825.2020.1858908," Enhancing Visitor Engagement through Interactive Digital Technologies in Oceanariums., 2020.
[17] R. K. A. Dhiandra, "http://ejournal.upi.edu/index.php/jaz doi.org/10.17509/jaz.v5i2.37608," Konsep Arsitektur Simbiosis Pada Kasus Perencanaan Bangunan Marine Research Centre Dan Oceanarium Di Kuta Bali, 2022.
[18] T. Andriawan, T. Hartanto and W. Prabowo, "Journal of Architecture, Cultural, and TourismStudies, DOI: https://doi.org/10.36728/jacts.v1i2.2762.," Oceanarium Sebagai Sarana Edukasi Dan Rekreasi Di Pacitan Berpendekatan Arsitektur Biofilik, vol. 1, no. 2, 2023.
[19] "Seperti Nyata! inilah 5 Hologram Paling Keren yang Pernah Dibuat !," [Online]. Available: https://www.youtube.com/watch?v=8_GlLuibb7Q.
[20] I. W. Mustika, "Journal of Tourism, Hospitality, and Recreation. DOI: 10.17509/jthr.v4i1.17881," The Role of Digital Innovation in Enhancing Visitor Experience in Oceanariums., 2019.