ANIME MASCOT CHARACTER DESIGN TO IMPROVE VIULA STUDIO'S MARKETING
Keywords:
Design, mascot, logo, branding, viula studio
Abstract
A mascot is a character or symbol used to represent a brand, product or company. Mascots aim to create a strong, easily recognizable identity and give a positive impression. The definition of a mascot is very important in relation to the branding carried out by the company. In this article the author wants to design a work about mascot design based on the background of one of the studios in the Semarang city area, namely Viula Studio. VIULA STUDIO wants to strengthen its identity by showing its identity using its own logo and also wants to have its own mascot.
References
Adi, K. (2007). Pengantar Desain Komunikasi Visual. Yogyakarta: Andi Offset.
Alamsah, R., & Abidin, M. R. (2022). Perancangan Maskot untuk Mendukung Identitas Visual Objek Wisata Air Merambat Roro Kuning Bajulan Nganjuk. Jurnal Barik, Vol. 3 No. 2, 151-164.
Armayuda, E., & Deva, R. P. (2020). METODE DESAIN DARI BRAND MENJADI MASKOT BERDASARKAN ADAPTASI MERODE ALINA WHEELER KE DALAM MODEL 5M. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 277-287.
Kasali, R. (1998). Membidik Pasar Indonesia: Segmenting, Targeting, Positionning. Jakarta: Gramedia Pustaka Utama.
Kurniawan, F. L., & Sayatman. (2018). Perancangan Maskot untuk Memperkuat Identitas Kota Kediri. JURNAL SAINS DAN SENI ITS Vol. 7, 48-52.
Tillman, B. (2011). Creative Character Design. https://www.academia.edu/23674548/_Bryan_Tillman_Creative_Character_Design_BookZZ_org_. (Diakses pada : 5 November 2023)
Alamsah, R., & Abidin, M. R. (2022). Perancangan Maskot untuk Mendukung Identitas Visual Objek Wisata Air Merambat Roro Kuning Bajulan Nganjuk. Jurnal Barik, Vol. 3 No. 2, 151-164.
Armayuda, E., & Deva, R. P. (2020). METODE DESAIN DARI BRAND MENJADI MASKOT BERDASARKAN ADAPTASI MERODE ALINA WHEELER KE DALAM MODEL 5M. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 277-287.
Kasali, R. (1998). Membidik Pasar Indonesia: Segmenting, Targeting, Positionning. Jakarta: Gramedia Pustaka Utama.
Kurniawan, F. L., & Sayatman. (2018). Perancangan Maskot untuk Memperkuat Identitas Kota Kediri. JURNAL SAINS DAN SENI ITS Vol. 7, 48-52.
Tillman, B. (2011). Creative Character Design. https://www.academia.edu/23674548/_Bryan_Tillman_Creative_Character_Design_BookZZ_org_. (Diakses pada : 5 November 2023)
Published
2024-01-03
How to Cite
Adelia Aura Diva Zainanda, & Hersatoto Listiyono. (2024). ANIME MASCOT CHARACTER DESIGN TO IMPROVE VIULA STUDIO’S MARKETING. Pixel :Jurnal Ilmiah Komputer Grafis, 16(2), 245-249. https://doi.org/10.51903/pixel.v16i2.1648
Section
Articles
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