PERANCANGAN VISUAL BRANDING KLINIK KECANTIKAN MELALUI KONTEN KOLABORASI INFLUENCER (STUDI KASUS: EDERMA CLINIC SEMARANG)

Riezka  Safina Putri; Irdha  Yunianto

doi:10.51903/pixel.v18i2.3217

Authors

Riezka Safina Putri Universitas Sains dan Teknologi Komputer
Irdha Yunianto Universitas Sains dan Teknologi Komputer

DOI:

https://doi.org/10.51903/pixel.v18i2.3217

Keywords:

Visual branding, Influencer collaboration, Content design, Ederma Clinic, social media marketing

Abstract

This study discusses the design of visual branding for Ederma Clinic Semarang through influencer collaboration content. The researcher acts as the influencer to produce creative visual content that represents Ederma Clinic’s identity, increases engagement, and strengthens brand awareness among young women audiences. The research method used is qualitative descriptive with data collection through observation, interviews, documentation, and content analysis. The results show that influencer collaboration can improve brand perception, social media engagement, and customer interest in Ederma Clinic. The designed visual content successfully strengthens brand positioning as a trusted and modern beauty clinic.

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