Visual Communication Design for Online Promotion via Facebookat CV. Cahaya Grafika in Demak
DOI:
https://doi.org/10.51903/pixel.v19i1.3505Abstract
This study aims to develop and evaluate a Visual
Communication Design (VCD) strategy for online
promotion through Facebook at CV. Cahaya Grafika
in Demak. The research applied a design-based
approach, combined with audience perception testing
using a Likert-scale questionnaire distributed to 30
respondents aged 18–44 years. The development
produced five main outputs: Facebook photo posts,
profile and cover design, group posts, story-format
content, and adaptation for printed banner media. The
results show significant improvement in visual
attractiveness, message clarity, brand recognition,
and engagement performance. The findings indicate
that systematic visual optimization enhances
promotional effectiveness in both digital and print
media.
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