Perancangan Video Promosi Berbasis Motion Graphic Pada Catering Salsabila Ungaran

Firda Vera  Salsabila; Agus  Priyadi; Ahmad Zainudin

doi:10.51903/pixel.v19i1.3778

Authors

Firda Vera Salsabila Salsabila Universitas Sains dan Teknologi Komputer
Agus Priyadi Universitas Sains dan Teknologi Komputer https://orcid.org/0009-0007-7487-2249
Ahmad Zainudin Universitas Sains dan Teknologi Komputer https://orcid.org/0009-0007-7069-6452

DOI:

https://doi.org/10.51903/pixel.v19i1.3778

Keywords:

promotional video; branding; motion graphics; Salsabila Catering

Abstract

Audiovisual media is a key promotional tool for enhancing a business’s brand. This study aims to design a motion-graphic-based promotional video for Salsabila Catering in Ungaran as a branding strategy to increase sales and raise public interest in their products. The research method employed is research and development using the multimedia development life cycle approach. The results indicate that the promotional video produced is deemed visually and substantively suitable; as validated by both experts based on the assessment percentages obtained. According to the expert validation presentation; the content received a 77% rating; deemed acceptable; while the media expert test yielded an 83% result; deemed highly acceptable. Additionally; audience evaluations resulted in an 87% rating; categorized as “very good” and “highly satisfied” regarding the content; presentation; and message conveyed in the promotional media.

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