WEB DESIGN AS A MEDIA FOR PROMOTION OF CAKE PRODUCTS IN “KISS” MSMEs USING AIDA+S METHOD
DOI:
https://doi.org/10.51903/pixel.v15i2.888Keywords:
Web Design, Promotional Media, AIDA S . MethodAbstract
KISS Semarang is an MSME located in Mangunharjo, established in 2010. “KISS” Semarang MSME has done media promotions by distributing brochures. However, it is not optimal in its promotional media. The author is interested in making promotional media by making a web design in the form of a catalog in order to attract product purchasing power and make it more efficient in its promotional media.
Web design design refers to research that uses the AIDA+S analysis method: Attention, Interest, Desire, Action and Satisfaction. In this study, the authors set KISS Semarang as the research subject, the data obtained for research purposes using techniques such as interviews, observations, questionnaires and literature studies. Research and development methods (Research and Development) are research methods used to produce certain products, and test the effectiveness of these products. Research and development in industry is the spearhead of an industry in producing new products needed by the market. Almost 4% of the costs used for research and development, even for the pharmaceutical and computer industry is more than 4%. The results showed that in the field trial, the web design was included in the good category and was able to promote products. After the validation test and web revision have been carried out from the previous media, the web design is feasible to use and publish.
References
[2] Buchari Alma, 2006; "Pemasaran Dan Pemasaran Jasa", Bandung; Alfabeta.
[3] Borg , W.R., Gall, M.D. 1989. Educational Research: An Introduction.New York: Longman.
[4] Charles Lamb, W,et.al, 2001; "Pemasaran", Edisi Pertama,,Jakarta;Salemba Empat.
[5] Evans, Joel R and Laskin, Richard L, 1994; "The Relationship Marketing Process", A Conceptualization and Application, Industrial Marketing Management 23, 439-452.
[6] Halim, Relung, 2013; "Pembuatan E-Katalog dan E-Lelang Pada Sistem Android", Surabaya; Teknik Informatika Fakultas Teknik Universitas Surabaya.
[7] Hidayat, Heri, 2011; "Cara Instan Menguasai Pemograman Website Secara Otodidak", Jakarta; Agogos Publishing.
[8] Indrajani, 2011, "Perancangan Basis Data Dalam All In 1", PT. Elex Media Komputindo, Jakarta.
[9] Isnaini, A, 2005; "Model Dan Strategi Pemasaran", Mataram; NTP Press.
[10] Istiana, 2012; "Pengembangan Media Pembelajaran Menggambar Busana Menggunakan Adobe Flash CS4 Untuk Kelas X Busana SMK Negeri 3 Klaten", Yogyakarta; Universitas Negeri Yogyakarta.
[11] Juang, Ashari, 2014; "Rancang Bangun Aplikasi Mobile E-Katalog Berbasis Ios Sebagai Media Bantu Pengenalan Produk Miulan", Semarang; Teknik Informatika Universitas Dian Nuswantoro.
[12] Khaerudin, 2005; "Belajar Otodidak Photoshop CS", Yrama Widya, Bandung.
[13] Khani, Ali Nurdin. 2009. Strategi Pemasaran dengan Konsep AIDA (Aware, Interest,Desire, and Action)(http://AIDA.html, diakses 7 Desember 2012).
[14] Kotler, Philip, 2002;"Manajemen Pemasaran", Edisi Millenium, Jakarta; Prenhallindo.
[15] Madcom, Madiun, 2015; " Pasti Bisa!! Belajar Sendiri CorelDRAW X7", Yogyakarta; Andi Yogyakarta dengan Madcoms Madiun.
[16] M.Leo Agung, 2011; "Element 9 Untuk Pemula", Yogyakarta; Andi Yogyakarta.
[17] Saladin, Djslim, 2006; "Manajemen Pemasaran", Edisi Ke Empat, Bandung; Linda Karya.
[18] Santoso S, Hamijaya, dalam bukunya Ahmad Rohani, "Media Instruksional Edukatif", Jakarta; Rineka Cipta.
[19] Suryadi, Didih, 2013; "Promosi Efektif Menggugah Minat & Loyalitas Pelanggan", Platinum.
[20] Suyati, 2008; "Adobe Photoshop CS", Jakarta; Pusat Data & Informasi Pertanian.
[21] Suyanto, Asep, Herman. 2007. Web Design : Theory and Practices. Andi,Yogyakarta.
[22] Suyanto, M. 2007. Marketing Strategy Top Brand Indonesia. Yogyakarta: Andi Offset.
[23] Wahyuni, Putri, 2007; "CorelDRAW X3", Yogyakarta; CV. Andi Offset.
[24] Waloeya, Yohan Jati, 2013; "Hebat Mengedit Dengan Photoshop CS6", Yogyakarta; Andi Yogyakarta dan Elcom.
2.png)
