Analisis Faktor Pengaruh Contribution Margin Terhadap Perencanaan Penjualan “Franchise Mixue Karangjati, Kabupaten Semarang”
DOI:
https://doi.org/10.51903/kompak.v17i1.1809Kata Kunci:
Contribution Margin, Perencanaan Penjualan, Franchise MixueAbstrak
This study aims to analyze the best-selling ice cream sales data in 2022 from the Mixue Karangjati franchise in Semarang Regency, as well as calculate the contribution margin ratio (RCM) and break-even point (BEP) in units and monetary value for each item. Sales data and related costs are processed to gain insights into the company's financial performance. The analysis results indicate that the RCM for the year 2022 is 7.4%, while the BEP in units and monetary value has been calculated for each item. Additionally, planning recommendations for the future are provided, including product diversification, cost monitoring, technology utilization, and service quality improvement. This study provides crucial insights for management in financial planning and strategic decision-making to achieve the company's business goals.
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[19] Susilowati, N. (2019). Analisis Pengaruh Kompetensi, Kompensasi, Dan Beban Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Intervening Pt Bank Syariah Mandiri Kcp Kartasura. Iain Salatiga.
[20] Yulianto, H., Palupiningtyas, D., & Ashifuddin, A. (2021). Pemberdayaan Potensi Alam Untuk Meningkatkan Pendapatan Desa Dan Masyarakat Desa Wisata Mandiraja Kabupaten Pemalang. Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI), 1(3), 71–78.
[2] Nugraheni, K. S. (2020). Studi Kepuasan Konsumen Pada Peacock Coffee Gajah Mada Semarang. Jurnal Riset Inspirasi Manajemen Dan Kewirausahaan, 4(1), 38–48.
[3] Nugraheni, K. S., Khasanah, L. U., Utami, R., & Ananditho, B. K. (2016). Pengaruh perlakuan pendahuluan dan variasi metode destilasi terhadap karakteristik mutu minyak atsiri daun kayu manis (C. Burmanii). Jurnal Teknologi Hasil Pertanian, 9(2), 51–64.
[4] Nugraheni, K. S., Maria, A. D., & Octafian, R. (2020). Penerapan cleanliness, health, safety and environment (CHSE) homestay untuk keselamatan wisatawan. Jurnal Abdimas ADPI Sosial Dan Humaniora, 1(1), 17–21.
[5] Octafian, R., & Istiqomah, A. (2021). Studi Kepuasan Wisatawan Curug Lawe Kalisidi. Gemawisata: Jurnal Ilmiah Pariwisata, 17(1), 17–27.
[6] Octafian, R., & Nugraheni, K. S. (2020). Employee Performance Analysis Through Motivation and the Work Environment at Patra Semarang Hotel & Convention. Nusantara Journal of Social Sciences and Humanities, 1(1), 101–105.
[7] Octafian, R., Palupiningtyas, D., Supriyadi, A., & Usodo, H. (2022). Peningkatan Capacity Building Dalam Peningkatan Sadar Wisata di Desa Wisata Jembrak. Jurnal Pengabdian Masyarakat Waradin, 2(2), 87–100.
[8] Octafian, R., & Rahayu, E. (2022). EKONOMI KREATIF: PEMBERDAYAAN MASYARAKAT MELALUI KERAJINAN KERANG. Jurnal Pengabdian Masyarakat Waradin, 2(1), 30–40.
[9] Octavian, D., Kristien, S., Hilde, B., & Walter, D. (n.d.). Evaluation of 2 different x-ray digital systems designed for cardiovascular angiography: patient dosimetry data and image quality.
[10] Palupiningtyas, D., & Aryaningtyas, A. T. (2022). Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kinerja Karyawan di Restoran S2 Semarang. Jurnal Visi Manajemen, 8(2), 109–117.
[11] Palupiningtyas, D., & Pahrijal, R. (2023). Bibliometric Analysis of Social and Environmental Innovation Research Developments: Trend Identification, Key Concepts, and Collaboration in the Scientific Literature. West Science Business and Management, 1(04), 245–254.
[12] Palupiningtyas, D., & Yulianto, H. (2018). Kepuasan Wisatawan: Tinjauan Terhadap Atraksi, Aktivitas, Amenitas dan Aksesibilitas Di Taman Nusa Bali. E-Bisnis: Jurnal Ilmiah Ekonomi Dan Bisnis, 11(2), 56–66.
[13] Pranata.S.Pd.,M.M, S. P. (2023). Peranan Media Sosial Terhadap Penigkatan Omset Umkm (Studi Kasus Penjualan Pakaian Bekas Di Pajak Melati Tg.Anom). Jurnal Mahkota Bisnis (Makbis), 2(1). https://doi.org/10.59929/mm.v2i1.17
[14] Pranata, S. P., & Sinaga, A. (2023). Analysis of Brand Awareness and Brand Image Strategies on Lake Toba Tourists’ Interest through the F1H20 Power Boat Digital Marketing Strategy in Balige, North Tapanuli. Journal of Business Management and Economic Development, 1(02), 240–249.
[15] TELKOMSEL DARI PRESPEKTIF KUALITAS JARINGAN, CITRA MEREK DAN PROMOSI (Studi Kasus Pada Siswa SMK Brigjend Katamso II Medan): PENGARUH KEPUTUSAN PEMBELIAN KARTU PAKET TELKOMSEL DARI PRESPEKTIF KUALITAS JARINGAN, C. Jurnal Mahkota Bisnis (Makbis), 1(2).
[16] Pranata, S. P. (2022b). The Influence of Lecturer Competence, Lecturer Creativity, and Utilization of E-Learning Media (E-MTU) on Student Understanding at Universitas Mahkota Tricom Unggul During the Covid-19 Pandemic. Enrichment: Journal of Management, 12(2), 2285–2292.
[17] Pranata, S. P., & Sinaga, A. (2023). Analysis of Brand Awareness and Brand Image Strategies on Lake Toba Tourists’ Interest through the F1H20 Power Boat Digital Marketing Strategy in Balige, North Tapanuli. Journal of Business Management and Economic Development, 1(02), 240–249.
[18] Rivai, A., Pranata, S. P., Fadila, Z., Syahlina, M., & Ginting, B. B. (2021). The Effect of Facilities on Motivation and Its Impact on Accounting Understanding. International Journal of Science, Technology & Management, 2(6), 1934–1938.
[19] Susilowati, N. (2019). Analisis Pengaruh Kompetensi, Kompensasi, Dan Beban Kerja Terhadap Kinerja Karyawan Dengan Motivasi Sebagai Variabel Intervening Pt Bank Syariah Mandiri Kcp Kartasura. Iain Salatiga.
[20] Yulianto, H., Palupiningtyas, D., & Ashifuddin, A. (2021). Pemberdayaan Potensi Alam Untuk Meningkatkan Pendapatan Desa Dan Masyarakat Desa Wisata Mandiraja Kabupaten Pemalang. Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI), 1(3), 71–78.
Unduhan
Diterbitkan
2024-07-03
Cara Mengutip
Fiktor Ardin Halawa, & Dyah Palupiningtyas. (2024). Analisis Faktor Pengaruh Contribution Margin Terhadap Perencanaan Penjualan “Franchise Mixue Karangjati, Kabupaten Semarang”. Kompak :Jurnal Ilmiah Komputerisasi Akuntansi , 17(1), 387–394. https://doi.org/10.51903/kompak.v17i1.1809
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