Strategi Harga, Kualitas Pelayanan, dan Kualitas Produk Terhadap Kepuasan Konsumen Indah Bordir Sidoarjo
DOI:
https://doi.org/10.51903/kompak.v16i2.1804Kata Kunci:
Consumer Satisfaction, Service Quality, Product Quality, Price StrategyAbstrak
The purpose of this research is to determine the role of Price Strategy, Service Quality and Product Quality on Consumer Satisfaction at Indah Bordir Sidoarjo. This research methodology uses a quantitative type of research. This research sample was taken using a non-probability sampling technique with accidental sampling type. Respondents in this study had criteria, namely people who had purchased Indah Embroidery products. The sample in this study was 96 people who were calculated using the Chocran formula. The data analysis technique uses the help of the smart-PLS version 3.0 application. The findings of this research show that Price Strategy has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo, Service Quality has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo and Product Quality has a positive and significant effect on Consumer Satisfaction at Indah Bordir Sidoarjo. Suggestions for further research are expected to use a larger population by adding other independent variables to further expand information regarding the factors causing consumer satisfaction.
Referensi
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[4] R. D. Rahmania and L. Indayani, “In Store Display , Product Quality , and Price Discounts on Impulse Buying Decisions at Indah Bordir Sidoarjo Store [ In Store Display , Kualitas Produk , dan Price Discount Terhadap Keputusan Impulse Buying Pada Toko Indah Bordir Sidoarjo ],” Cakrawala Repos. IMWI, vol. 6, no. 6, pp. 1–14, Jan. 2024, doi: 10.52851/cakrawala.v6i6.580.
[5] R. F. Oktavian and H. Wahyudi, “The Influence of Product Quality and Price on Purchase Decisions,” Almana J. Manaj. dan Bisnis, vol. 6, no. 2, pp. 379–392, Aug. 2022, doi: 10.36555/almana.v6i2.1911.
[6] A. Y. Bali, “Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening,” J. Akuntansi, Manaj. dan Ekon., vol. 1, no. 1, pp. 1–14, May 2022, doi: 10.56248/jamane.v1i1.7.
[7] D. Arif and R. Ekasari, “Pengaruh Kualitas Pelayanan, Harga, dan Suasana Cafe Terhadap Kepuasan Konsumen,” Ecopreneur.12, vol. 3, no. 2, p. 139, Jan. 2021, doi: 10.51804/econ12.v3i2.780.
[8] S. Mutiara, R. S. Hamid, and A. Suardi, “Pengaruh Kualitas Layanan Persepsi Harga dan Cita Rasa Terhadap Kepuasan Konsumen,” Jesya (Jurnal Ekon. Ekon. Syariah), vol. 4, no. 1, pp. 411–427, Dec. 2020, doi: 10.36778/jesya.v4i1.300.
[9] F. Apriyani and S. Maya, “PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN,” J. Ris. INDRAGIRI, vol. 1, no. 3, pp. 152–159, Nov. 2022, doi: 10.61069/juri.v1i3.19.
[10] K. Riyanto and S. Satinah, “Pengaruh Penetapan Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan,” Score J. Lentera Manaj. Pemasar., vol. 1, no. 01, pp. 30–37, May 2023, doi: 10.59422/lmp.v1i01.73.
[11] T. Kurniawati, B. Irawan, and A. Prasodjo, “Analisis Pengaruh Kualitas Pelayanan, Harga, dan Brand Image Terhadap Kepuasan Konsumen Restoran Pizza Hut Cabang Jember,” e-Journal Ekon. Bisnis dan Akunt., vol. 6, no. 2, p. 147, 2019, doi: 10.19184/ejeba.v6i2.11159.
[12] M. S. Abadi, “PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN,” J. Ilm. Ekon. Manaj. J. Ilm. Multi Sci., vol. 13, no. 1, pp. 24–34, Jun. 2022, doi: 10.52657/jiem.v13i1.1730.
[13] F. F. Rufliansah and A. H. Daryanto Seno, “Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen (Studi Pada Konsumen Rainbow Creative Semarang),” J. Ilmu Adm. Bisnis, vol. 9, no. 4, pp. 389–401, Nov. 2020, doi: 10.14710/jiab.2020.28226.
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[15] B. Tombeng, F. Roring, and F. S. Rumokoy, “Pengaruh Kualitas Pelayanan, Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Rumah Makan Raja Oci Manado the Effect of Service Quality, Price and Product Quality on Customer Satisfaction At Raja Oci Manado Restaurant,” 891 J. EMBA, vol. 7, no. 1, pp. 891–900, 2019, [Online]. Available: https://ejournal.unsrat.ac.id/index.php/emba/article/view/22918
[16] E. Zusrony, Perilaku Konsumen Di Era Modern., vol. 11, no. 3. Semarang: Yayasan Prima Agus Teknik, 2018. [Online]. Available: https://penerbit.stekom.ac.id/index.php/yayasanpat/article/view/203
[17] Yayan Sudaryana, “Pengaruh Kualitas Pelayanan, Kepercayaan Dan Harga Terhadap Kepuasan Konsumen Pada Kantor Pos Indonesia (Persero) Kota Tangerang,” J. Manag. Rev., vol. 4, no. 1, pp. 447–455, 2020, [Online]. Available: https://jurnal.unigal.ac.id/index.php/managementreview/article/view/2954%0Ahttps://jurnal.unigal.ac.id/index.php/managementreview/article/viewFile/2954/3134
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[19] P. Kolter and A. Garry, Principles of Marketing, Edisi 12. Prentice-Hall Published, 2016.
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[21] Sugiyono, Metode Penelitian Kuantitatif Kualitatif dan R&D, Edisi Ke-2. Cv. ALFABETA, 2018.
[22] Duryadi, Metode Penelitian Empiris Model Path Analysis dan Analisis Menggunakan SmartPLS. PT Yayasan Prima, 2021.
[23] D. Garson, Partial Least Squares regional & Stuctural Equation Models. 2019. doi: 10.1201/b16017-6.
[24] R. S. Hamid and S. Anwar, Structural Equation Modeling, vol. 13, no. 1. 2019.
[25] M. D. Prasetyo, S. Susanto, and B. D. Maharani, “Pengaruh Kualitas Pelayanan, Fasilitas dan Persepsi Harga Terhadap Kepuasan Konsumen,” J. Ilm. Manaj. Kesatuan, vol. 9, no. 1, pp. 23–32, Apr. 2021, doi: 10.37641/jimkes.v9i1.427.
[26] T. Priwastyani, B. W. Fitriadi, and D. M. Pauzy, “Pengaruh persepsi harga dan kualitas pelayanan terhadap kepuasan konsumen Bakso Baturetno,” Insight Manag. J., vol. 3, no. 1, pp. 11–21, Sep. 2022, doi: 10.47065/imj.v3i1.212.
[27] K. Agestina and I. Susilowati, “ANALISIS PENGARUH LOKASI, HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA KONSUMEN HANNA KEBAB DI KEBUMEN,” J. Ilm. Mhs. Manajemen, Bisnis dan Akunt., vol. 1, no. 1, pp. 110–121, 2019, doi: 10.32639/jimmba.v1i1.395.
Unduhan
Diterbitkan
2024-07-01
Cara Mengutip
Rifai, M. F., Supardi, S., & Febriansah, R. E. (2024). Strategi Harga, Kualitas Pelayanan, dan Kualitas Produk Terhadap Kepuasan Konsumen Indah Bordir Sidoarjo. Kompak :Jurnal Ilmiah Komputerisasi Akuntansi , 17(1), 308–317. https://doi.org/10.51903/kompak.v16i2.1804
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